Omni-Channel & Digital Marketing Associate Manager

4주전에


Seoul, 대한민국 BD 풀타임

Summary

Job Description

Role & Responsibilities

Work with various segments to develop and deliver omni-channel campaigns that will extend BU's reach in end markets, increase lead generation and improve brand awareness

Work with various BU teams to develop and deliver digital use cases and improve and optimize campaigns for use cases and achieve optimal results

Produce and optimize contents for campaigns, including landing pages, eblast, and website

Track and analyze key performance metrics to evaluate the success of omni-channel initiatives

Drive traffic on BD.com to ensure content conversion by leveraging search, social media, landing pages, advertising, events, etc.

Customer Insights, Social listening & Analytics

Marcom Intelligence, Analytics, and Implements those best practices and face based insights into our omni-channel marketing strategies.

Local omni-channel platforms training & education

Conduct market research and competitive analysis to identify emerging trends and opportunities

Establishes targeting specific goals, measuring performances and attribution across channels, marketing automation, CRM.

Requirements

Minimum 5 to 10 years of working experience in marketing in healthcare or B2B industry

Advanced proficiency with best practices for content marketing, SEO, web, social media, email marketing, in-depth knowledge of digital marketing techniques focusing on channel and content strategies.

Fluent English skills in written and speaking preferred

Bachelor’s degree, in business or marketing

SFDC, Marketo, BI is a plus

Primary Work Location

KOR South Korea - Seoul HQ

Additional Locations

Work Shift

R-486423



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