Strategy & Brand Equity Manager

1개월전에


South Korea SUCCESSKOREA 풀타임
채용제목 Strategy & Brand Equity Manager (지원마감) 회사소개 외국계 소비재 업무내용/자격요건 담당직무
(Job Specification (Skills, Career, Licenses…)
-High standard of university degree (required)
-MBA or equivalent educational background (desirable)
-Minimum 6-10 years relevant experience in multi-national FMCG company (required)
-Cross-cultural work experience (required)
-Global or Regional work experience (desirable)
Fluent written & spoken Korean and English (required)
Proven interpersonal & team management and coaching skills

Strategic Planning
Consumer Marketing Knowledge
Brand & Portfolio Management
Brand Positioning
Product & Packaging Development 
Brand Communication (ATL / BTL) Development
New Product Launches & Development
Pricing (scenarios & analysis, trade terms, margin analysis)
Investment Resource Allocation & Brand Contribution Management
Consumer/Trade Trends Monitoring
Competitive Intelligence & Assessment
기타사항 학력 : 학력무관, 나이:무관, 성별 : 무관, 외국어 : 무관
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