Korea Gaming Marketing Manager

4주전에


South Korea TikTok 풀타임
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Dublin, Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us. In this new era where gaming is mainstream entertainment, Gaming companies have an opportunity to reach and engage a broad audience, and creatively engage with communities to drive impact. With the newly formed Global Gaming Business Marketing team, we have the opportunity to establish how TikTok has become the new Portal to Play. This is an exciting opportunity to be a part of the team that is showcasing how leading publishers can launch games as culturally-relevant entertainment properties and get broader entertainment audiences to discover, play and further engage with their games. We are seeking a Gaming Marketing Manager for the Korean market within the Global Gaming Business Marketing team. You will be leading local and regional Go-to-Market activations to strengthen our B2B positioning within the Korean gaming community and drive business impact for TikTok. You'll be collaborating with internal cross-functional teams across the globe and key industry partners in the region to activate our global strategy, taking full responsibility and ownership of the Korean market - Own and develop Korean business marketing programs, including but not limited to media campaigns, industry events, workshops and content marketing, to promote TikTok Gaming targeting the B2B audiences (gaming advertisers, media agencies, industry partners).- Localise global and regional programs such as global newsletters, thought leadership campaigns, scaled education and always-on marcomm in Korea.- Partner with Korea/APAC sales leadership to design and execute strategic initiatives to drive the growth of business in the region.- Drive alignment and collaboration across global, regional and local GBM as well as other cross-functional teams to achieve greater synergies and efficiency. - Drill into the performance of marketing channels to identify optimal Go-To-Market strategies and offer actionable insights to drive continuous channel optimization towards higher ROI.- Build and lead external relationships with key partners such as industry associations, B2B media, MMP and media agencies in collaboration with internal teams- Project management including but not limited to vendor and freelancer management- Represent Korea/APAC Gaming GBM in various global and regional meetings, sharing learning and updates that speak to measurable business results

- 5-6+ years of relevant experience in marketing, communications, or business strategy. Preferrable in advertising, internet or gaming industry- Good understanding of the Korean gaming industry and the B2B marketing landscape.- Experience developing integrated marketing strategies and executing go-to-market plans in Korea.- Passion for TikTok marketing, and up for the challenge of building something from the ground up.- A team player and collaborator in a fast-paced global cross functional environment- Proficient in both Korean and English.

  • South Korea TikTok 풀타임

    TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Dublin, Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true...


  • South Korea TikTok 풀타임

    Team Introduction In this new era where gaming is mainstream entertainment, Gaming companies have an opportunity to reach and engage a broad audience, and creatively engage with communities to drive impact. With the newly formed Global Gaming Business Marketing team, we have the opportunity to establish how TikTok has become the new Portal to Play. This is...


  • South Korea TikTok 풀타임

    Team Introduction In this new era where gaming is mainstream entertainment, Gaming companies have an opportunity to reach and engage a broad audience, and creatively engage with communities to drive impact. With the newly formed Global Gaming Business Marketing team, we have the opportunity to establish how TikTok has become the new Portal to Play. This is...


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