Marketing Manager
1개월전에
When you join Trend, you become part of a unique and diverse global family and you get to work towards a world safe for exchanging digital information.
ABOUT TREND MICRO
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. For additional information, visit
POSITION OVERVIEW
PRIMARY RESPONSIBILITIES
Implement the regional marketing plan in MEA region (-> Korea BU)
Work closely with country manager to deliver their strategic objectives, and profiling activities
Deliver impactful and innovative campaigns across the region with a strong focus on digital content to resonate with our client
Create Brand awareness to the white space accounts
Deliver and showcase quality thought leadership thinking to clients, publications, and collateral on business topics most relevant to them and support the brand positioning
Maintains marketing team in Korea BU for job results by counseling and disciplining team; and planning, monitoring, and appraising job results to team effort by accomplishing related results as needed
Help company in brand building in the security space
Develop an integrated approach to Marketing Initiatives/Results Driven
Provide required domain prospects to sales leadership and continuous marketing support, including sales tools, training, competitive intelligence, and actionable reporting
Develop in-depth customer and market knowledge. Communicate market needs and opportunities.
Develop short and long-term strategies and plans for demand generation, on-going market research, customer needs assessment, sales and inventory forecasting, and customer and sales history analysis.
Execute marketing strategies, programs, various strategies which will meet profit objectives for the business unit.
Lead cross functional teams, as needed, to deliver project results.
SECONDARY RESPONSIBILITIES
Understanding the proposition for the audience first, what were the differentiators, and started building the content
Creative side – briefing agency for design. Vendor driven
Account based marketing – gain more traction with accounts - 80/20 rule.
Assist in developing sales and customer training programs and sales tools to support the sales force in response to customer and competitive needs
Provide competitive intelligence to the field sales teams to counter competitive offers.
Stay current on market standards, trends and practices and understand impact on Cyber security product line and business
Ability to sell value to C-Level stakeholders, able to sell in complex multiple customer scenario and able to showcase value preposition and sales expertise as applicable
Collaborative across various functions such as Sales, Technical, Channel, to ensure customer success at all level
EXPERIENCE
Minimum 6 years of relevant Marketing Experience and preferably few years in Security Industry or IT industry
Experience in drafting content and managing a calendar.
Exposure to both End Customer Environments and Marketing agencies
Must have growth-oriented mindset and experience of working in the collaborative environment
Ability to understand the technology and translate it into business needs
Ability to network, create and build strong relationships senior executive relationships
Excel in presenting business value proposition, solutions, and able to explain the benefits of complex technology in easy-to-understand business language
Track Record of marketing excellence and MQL and SQL quota over achievement
Proven record of excellent communication skills (written and verbal), ability to listen carefully and create a consultative environment
High on ethics and integrity
Trend Micro strive to build an environment of equity and inclusion, which reflects diverse points of view. We welcome, value, promote, and celebrate diversity - the very experiences and attributes that make us who we are, including but not limited to race, ethnicity, nationality, gender, gender identification, sexual orientation, level of ability, age, religion, veteran status, socio-economic status, and political philosophy.
#LI-ZA1
#LI-HybridWe embrace change, empower people, and encourage innovation. Join Trend Micro and Thrive with us.
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