Manager, Brand Communications

3 개월전에


Seoul, 대한민국 adidas 풀타임

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

 

Drive an effective and efficient brand activation of Running category for Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with the Global BC&BU teams.  

 

KEY RESPONSIBILITIES:

  • Create the local brand marketing plan and calendar based on input from country commercial needs
  • Create local content (brief and production) and get approval from Global BC&BU if necessary
  • Support the brief and production of category relevant key account or Retail activations
  • Align with the Media Activation on the media strategy for a campaign execution
  • Execution of the MWB plan per the BMP
  • Support local trade meetings with sell-in tools
  • Support and collaborate with the BU & Retail Marketing team on key trading zone attacks
  • Manage and operate marketing inventory via ERP and minimize the year-end stock

 

KPI’s:

  • NPS (country, key city, key categories)
  • Net Sales
  • Full price sell through rate
  • Compliance to MWB guidelines
  • Monthly MWB accuracy vs. RFC LE
  • ROMI
  • Year-end Marketing Inventory level
  • Agency performance management (annual evaluations)

 

KEY RELATIONSHIPS:

  • Country Planning & Media Activation, Culture Marketing, Retail Marketing, Digital Activation and Sports Marketing
  • Country BU
  • Global BC & BU (Activation Expert)
  • External partners (Agencies, Sport Marketing assets)

 

KNOWLEDGE, SKILLS AND ABILITIES:

  • High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
  • Ability to development local marketing strategies following global guidelines
  • Marketing budget planning and management
  • Strong presentation skill to internal and external stakeholders
  • Advanced user of MS Office suite of products
  • Experience in both, market and regional marketing organization preferred
  • Fluent in English
  • Fluent in Korean preferred

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • At least 5 years’ experience in relevant Marketing fields
  • Sales and /or Marketing experience


  • Seoul, 대한민국 adidas 풀타임

    PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION Drive an effective and efficient brand activation of Running category for Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with the Global BC&BU teams.   KEY RESPONSIBILITIES: Create the local brand marketing plan and calendar based on input from country commercial needsCreate...

  • Brand Manager

    6 개월전에


    Seoul, 대한민국 AstraZeneca 풀타임

    Role description - Maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and...

  • HIV Brand Manager

    5 개월전에


    Seoul, 대한민국 622 GlaxoSmithKline Korea Limited 풀타임

    Position Summary As the launch of Vocabria + Rekambys (V+R), the first long-acting injectable treatment for HIV, gets closer in Korea, we are hiring HIV (Sr.) Brand Manager. As a HIV Brand Manager, you will be responsible for carrying out the V+R launch. Reporting to HIV Marketing Manager, you will strategically coordinate and lead developing V+R brand...

  • National Sales Manager

    5 개월전에


    Seoul, 대한민국 Axis Communications 풀타임

    Description Reporting into the Regional Director of North Asia, you will be responsible for developing key relationships as well as strategically growing the business in line with the company’s objectives and targets. Partnerships are a very imporrant aspect to ensure the continued success and growth of the business, hence, you will be working...


  • Seoul, 대한민국 AstraZeneca 풀타임

    Role description Maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and strategy,...

  • Lung Cancer

    5 개월전에


    Seoul, 대한민국 AstraZeneca 풀타임

    Role description Successfully lead Tagrisso business via building Lung cancer market with differentiated launch excellence Collaborate with the cross functional teams for maximizing brand opportunities Manage Tagrisso life cycle beyond the Lung cancer indications Typical Accountabilities Develop Tagrisso brand plan and seamlessly execute the...

  • RSV Vaccine Brand Manager

    5 개월전에


    Seoul, 대한민국 GSK 풀타임

    As the RSV Vaccine (Vx) launch gets closer in Korea, we are hiring RSV Vaccine Brand Manager role to prepare for first-in-class RSV Vaccine in Korea. This is an amazing opportunity to be part of one of the most critical brands in the next few years in GSK. As a RSV Vaccine Brand Manager, you will be responsible for carrying out the developing and executing...


  • Seoul, 대한민국 622 GlaxoSmithKline Korea Limited 풀타임

    This role is responsible for hematology brands management by developing strategies with concrete launch readiness plan. This role will provide you the opportunity to lead a new product launch to progress your career. These responsibilities include some of the following: Key Responsibilities Launch readiness planning & Implementation Develop and...

  • [Panerai] Marketing

    6 개월전에


    Seoul, 대한민국 Officine Panerai 풀타임

    POSITION SUMMARY ENTITIY BRAND DEPARTMENT POSITION TITLE LOCATION SCOPE DIRECT REPORT REPONSIBILITIES Richemont Korea Ltd Panerai Marketing & Communication Marketing & Communication Supervisor Seoul, Korea Korean Market Marketing Manager Under the direction of the Marketing Manager, you will be...

  • Brand Change Specialist

    5 개월전에


    Seoul, 대한민국 Diageo 풀타임

    Description : Job Title : Brand Change Specialist Location : Korea, S eoul Contract Term : Permanent Function : Supply Reports to : Technical Manager About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium...


  • Seoul, 대한민국 adidas 풀타임

    PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION: Develop and implement a Sports Marketing strategy for responsible sport(-s) in alignment with Global guidelines and ensure its execution in SK market with local relevancy.   KEY RESPONSIBILITIES: Implement aligned Global Sports Marketing strategy and manage the execution of all contractual...


  • Seoul, 대한민국 AstraZeneca 풀타임

    [Role description] - Maximize Rare Neurology Portfolio - Develop brand strategies and implement key marketing initiatives - Lead the planning and execution of marketing tactics - Forecast and budget management - Collaborate with key internal & external stakeholders [Typical Accountabilities] - Lead RD Neuro environmental shaping [Skills] -...

  • Fashion PR

    3 개월전에


    Seoul, 대한민국 H&M 풀타임

    Job DescriptionAs the Fashion PR & Communications Specialist, you contribute to added customer value, a strong brand and increased fashion perception by being responsible of Fashion PR & Showroom development and adapting internal communications to the sales market needs. You work towards aligned and cross-functional goals, driving omni sales performance and...


  • Seoul, 대한민국 Tencent 풀타임

    Responsibilities: Lightspeed Studios are one of the world’s most innovative and successful game developers. We are expanding across China, the United States, Singapore, Canada, Japan, South Korea, and New Zealand. Founded in 2008, LightSpeed Studios has created over 50 games across multiple platforms and genres for more than 4 billion registered...


  • Seoul, 대한민국 adidas 풀타임

    PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION: · Manage and oversee adidas social media accounts to connect with consumers through owned and aKorea partners’ & influencers’ channels/accounts. · Develop and execute social media strategies that drive engagement and conversations at scale, while linking consumers, especially Gen Z. to adidas...

  • Brand Manager

    4 개월전에


    Seoul, 대한민국 Tencent 풀타임

    Responsibilities: 【About Level Infinite】 Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever...


  • Seoul, 대한민국 Diageo 풀타임

    Description : About us Diageo is the world’s leading premium drinks company with an outstanding collection of over 200 brands all over the world including Johnnie Walker, Guinness, Singleton and Don Julio. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands,...

  • Creative Content

    6 개월전에


    Seoul, 대한민국 Coca Cola 풀타임

    Description Summary: The role of this position is to lead creative strategy and content delivery in marketing team, across global/local brands from Hydration (Sports & Water), Coffee, and Nutrition in Korea, including but not limited to Powerade, Toreta, Georgia, Minute Maid. To lead the development of consumer/market insight, brand communication...

  • Digital Account Manager

    6 개월전에


    Seoul, 대한민국 Entravision 풀타임

    Account Manager - Pinterest South Korea| Full-Time Entravision is a leading advertising, media, commerce, and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Entravision has offices in 11 countries across APAC with headquarters in Singapore and is a wholly owned subsidiary of Entravision...

  • Marketing Manager, Korea

    5 개월전에


    Seoul, 대한민국 Barry Callebaut 풀타임

    Marketing Manager, Korea Location: Seoul, KR, 06236 At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector,...