Digital Marketing
1개월전에
About the Role:
Lead integrated marketing and communication execution for product and brand to ensure consistency across all customer experience touch
points, including product, digital, social
What you'll do:
• 360° go-to Marketing strategy & implementation
- Define and implement Korea domestic marketing strategy based on local and global business strategy
- Identify current and future needs of the market thus to formulate and adapt different marketing & media strategies
- Initiate and manage local marketing campaigns/activities for brand launch and product launches working alongside marketing agencies and other teams to ensure 360 coordination in all projects to support retail business
- Develop an integrated marketing communication strategy for the launch of our new products and platforms in Korea
- Partner with Product Marketing to create marketing plan and execute go-to-market strategy
- Work closely with the global marketing departments to leverage best practices and global strategies, while also ensuring appropriate localization is done for the Korean marke
• Integrated digital, social & media strategy & planning
- Maximize brand awareness and buzz, as well as brand launch and product exposure by strategizing, planning and executing local marketing initiatives including events, offline, online and digital media
- Develops and execute promotions campaign through relevant digital and social media channels.
• Brand strategy
- Translate global brand strategy into local brand plan and go-to-market strategy
What you'll need:
- At least 13 year marketing experience for FMCG/ Cosmetic industry in local or global companies or related field is preferred
- Extensive hands-on marketing and communication experience relevant to the beauty/healthcare industry
- Experience in building new brands, launching new products, and attracting adoption through digital marketing, influencer marketing, and social media
- Have strong experience in business analytics, consumer insights development, a solid understanding of core marketing levers
- Strong communication skills (verbal, written, presentation) and interpersonal skills to effectively interface with various functional groups within the organization and external agencies
- Must demonstrate mastery of marketing techniques - Have good commnad of written and spoken English
- Must be a decisive, action oriented individual with experience leading others -Proven ability to work effectively in a collaborative team environment -Analytical way of thinking
-Self-motivated for improvement and willing to accept new challenges -Adaptability -Creativity
Bonus points for:
Digital/ Product/ Brand marketing background-
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