Head of Marketing
4주전에
About Abbott
:
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
We're focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.
Job Purpose:
This role leads a team based in Korea and covers cross-functional marketing competencies including HCP, digital, consumer marketing and analytics for Korea
Job Accountabilities & Responsibilities:
- Lead the Korea marketing strategy, positioning, content and activation for relevant audiences in the healthcare professional and consumer sectors supporting both reimbursed and cash pay opportunities.
- Drive marketing strategic and tactical planning, execution and implementation across all HCP, Digital, and Consumer marketing channels in Korea.
- Develop strategic brand planning, market research synthesis and insights generation and marketing analytics.
- Design clinical and consumer messaging and implement across the path with a focus on new patient acquisition, utilization and retention.
- Partner with other functions to deliver improvements in the customer value proposition such as Sales, RA, Commercial and Finance.
- Lead development of marketing insights/slides for annual planning, business reviews and LBE.
- Develop and sustain continuous market leadership by successfully launching new products, Freestyle Libre 2 and 3 with differentiated strategies and customized actions to all target segments
- Measure and assess marketing campaigns/executions with data-driven analysis and insights. Ensure KPI dashboards are set to track performance of key marketing campaigns with meaningful business metrics.
- Plan and drive achievements of company vision and objectives as well as divisional mission and strategies.
- Motivate and support the skill, competency and career development for the marketing team.
Qualifications:
Education: Bachelor of Arts/Science in business or science/engineering required; MBA preferred
Total Years of Work Experience: 12 or more years' experience preferably in the pharmaceutical and/or medical device industry in commercial role: experience in sales preferred
Industry-Specific Years of Experience: 5+ years of working at a healthcare marketing related industry with understanding of regulations for pharmaceutical and/or medical devices in Korea
Domain-Specific Skills & Knowledge:
- High-energy and assertive. Possesses a high degree of self-confidence and intellectual curiosity, exhibits a bias for action, demonstrates good executive presence, and has a high degree of commitment to meeting deadlines and objectives
- Outstanding strategic planning and analytical skills – proven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and confidently recommend a point-of-view to senior management
- Innovative and creative – demonstrated ability to leverage consumer insights to identify and evaluate creative ideas, focusing on those that will create sustainable competitive advantage
- Exceptional oral and written communication skills in both Korean and English, with the ability to build strong, collaborative working relationships with all levels of management, the sales force and customers with a high-level of self-awareness
- Strong project management skills, with proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment while maintaining strong attention to detail and quick recall
Other qualifications or certifications:
- Excellent knowledge of ROI and P&L
- Advanced knowledge of and experience using Microsoft PowerPoint and Excel
- Interpersonal and leadership skills (setting expectations, coaching, feedback, etc.)
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email
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