Manager, Personalization
1개월전에
Purpose & Overall Relevance for the Organization:
Drive and support the adidas eCommerce business in Korea through providing consumer centric interface and experience to achieve incremental revenue for our eCommerce business & the improved performance on our branded experiences.
Use data and insights to optimize the experience during key brand moments and digital campaign activations to drive meaningful impact in the consumer's end-to-end browsing and shopping experience. The role seeks to understand what makes our consumer-base tick, understand their intent, questions and objectives through journey & data analysis and layer in a commercial, brand-enhancing proposition to address those issues across the entire end-to-end journey.
Key Responsibilities:
- Growing the business (more focus on App business but not only app, dotcom also included) and active members; curating, site merchandising and monitoring the sales performance of assortment and collections to tie in with special occasions and consumer moments.
- Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics for Korea market.
- Manage local targeting and segmentation libraries in collaboration with Data Science, Digital Analytics, Performance Marketing, and CRM teams.
- Facilitate discovery process with a cross functional team consisting out of product owner, analytics, User Research, Design and operations.
- Partner with business stakeholders to brainstorm the main consumer problems and opportunities and distill the right strategical themes which will drive the business forward.
- Set up and run AB tests on hypothesis that come out of the discovery process and guide the evaluation to get the learnings from the tests.
- Share learnings with different regions, product owners, UX & design, marketing and development teams with the common goal to optimize onboarding journey for new members and how we support our most valuable customers towards their first purchase and beyond.
- Leverage best in class tools and processes for monitoring performance, refining audiences, and defining further optimization and personalization.
- Lead and manage all aspects of the test planning process to identify tests to be performed, prioritizing these in alignment with business needs, IT releases and test development.
- Lead projects in order to drive conversion, enhance consumer satisfaction and drive.
Knowledge Skills and Abilities:
- The incumbent is detail-oriented, consumer centric, data-driven and able to work cross-functionally with different key stakeholders.
- High level of analytical skills is essential with analytical software such as Adobe, GA, appsflyer, amplitude etc.
- Solid understanding of the web and app environment.
- Profound knowledge on UI/UX planning, execution
- Knowledge of A/B testing, all digital research types, measurement and good understanding of associated statistical methodologies
- Be aware of developments in PII security and laws when it comes to member information storage.
- Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely.
- Creative and energetic team player who has a passion for conversion optimization and delivering data-based recommendations for quantifiable improvements.
- Strong ability to develop influential and collaborative relationships with the key stakeholders and the team.
- Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
- Excellent English and Korean verbal and written communication skills, with the ability to communicate effectively across organization functions.
- Excellent knowledge of MS-Office applications
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business/Marketing or equivalent
- At least 6 years of directly relevant experience in any of following functions: digital commerce, merchandising, brand marketing, strategy and digital products & experiences and relevant professional experience with an emphasis on E-Commerce, preferably with experience focused on mobile experiences.
- Prefer experience to drive a app business project or mid-term(over 5 months) project
- Experience on analytics and project leading
- Prefer experience with SFCC (Salesforce Commerce Cloud)
- Prefer experience with Monetate
- Prefer experience with Omni Hub, Kibana, Power BI
- Prefer experience with Adobe, GA, appsflyer, amplitude
- Prefer experience with Contents Management System (CMS)
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