Product Development Marketing Specialist
1개월전에
Position
The core responsibility for Product Development Marketing Specialist is to
Executing innovation process through building innovation product briefs that reflect Asian consumers needs and working closely with labs in Asia and France to ensure formulation is on the right track Providing prospective analysis to support building successful product, brand and business strategies in the Asian market With guidance from PDM manager, the scope of overall responsibility will be, but not limited to the followings: 1. Trends & Prospective Analysis Track, analyse and report new market trends, changing consumer needs and key competitor activities in Japan. Analyze success factors behind new launches and performances of competitors in Asia with a view on our brand (SWOT). Deep dive into key product categories from our 3 axes (skincare, makeup, fragrance), including market performance, emerging trends, and consumer insights to strategize further stretch to win. Support central marketing and R&D teams in texture/positioning/communication building towards key launches by implementing Japanese market insights. 2. Innovation Using market knowledge, consumer insights, and clear understanding of further opportunities in Asia, and build innovation product briefs with concrete reason behind. Work closely with lab teams to co-develop product prototypes, and continuously provide guidance to reach the briefs. Support PDM manager to liaise and coordinate with other markets (France, China & Korea) to promote ONE voice during the innovation process. 3. Cosmetic Evaluation INNOVATION With PDM manager, evaluate innovation skeletons to give best positioning for our innovation lab teams, in collaboration with counterparts in France, China and Korea. COMPETITORS Regularly evaluate competitor products to understand changing texture trends and analyze specific sensorial cues of consumers' perception.Profile Profile: University graduate with a minimum of Bachelor's degree Minimum of 3 years' experience in product development or marketing field, preferably in cosmetic industry Key competencies: Good sense of trends and deep interest in beauty Passionate about creation and innovation Strong analytical skills and insight generation Excellence in communication, presentation and interaction skills with diverse people and teams, including marketing, technical teams and packaging/purchasing/production teams Strong self-leadership, teamwork, organizational skills, and ability to work cross-functionally Ability to manage multiple projects, adapt quickly to changing priorities and thrive in a fast-paced environment Ability to drive programs with attention to details and excellent follow through
Knowledge of Japanese local market including consumers and trends Technical skills: Excel, Powerpoint Fluent in Japanese and at least business level English
Recruitment steps Application - 1st Interview - 2nd Interview
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