SMB Lead

Overview

Accountable for SMB segment performance outcomes, demonstrating strategy leadership in the development, execution, and management of SMB business plans by Solution Areas and sales engines, working with a virtual team of cross-functional stakeholders that deliver near-term outcomes while building the foundation for long term sustained success. Leads SMB fiscal year business planning by landing regional and/or global SMB strategy, identifying growth opportunities, prioritizing sales plays, identifying channel capacity needs, securing the necessary financial and talent investments, and developing the go-to-market execution plan; all done by gaining buy-in and alignment with cross-functional stakeholders. Manages SMB performance by Solution Areas and sales engines through a highly collaborative process to drive alignment, execution and results leveraging standardized business reporting to identify insights that influence current and future SMB investments across local market(s). Represents the voice of SMB customers, possessing deep knowledge of customer preferences, digital maturity and competitive landscape in the local market, driving action to build and inform SMB plans to execute relevant and timely global prioritized sales plays, while identifying local sales plays to optimize market demand. Proactively engages and represents SMB to secure support from cross-functional stakeholders' and leadership teams across Microsoft’s Sales and Marketing functions and is the point of escalation for SMB customer issues. Occasionally supports SMB sellers in closing strategically valuable deals.

Qualifications

* +15 years experience in IT industry with outstanding market insights

* Deep understanding on scale engines including partner eco-system, demand gen through marketing activities

* Collaboration with diverse stakeholder including partner org, marketing org to lead virtual team to pursue collective goal.

* Strong insight on market trend by setting up business strategy and plan in scale market

* Experience of people manager is preferred.

Responsibilities

· Accountable for delivering on revenue quotas as the business owner for one or more Solution Areas by recommending the ideal mix of go-to-market (GTM) approaches to drive growth, defining sales engine targets, developing small and medium business (SMB) strategies that span multiple segments, managing sales engine and partner performance, and influencing investment decisions for SMB programs. Orchestrates the execution of SMB growth plans with a team of cross-functional stakeholders and identifies local growth opportunities building the market around them to generate revenue. May directly support closing strategically valuable deals.

· Leads fiscal year business planning for small and medium business (SMB) for one or more Solution Areas, defining key details of SMB execution plans, ensuring key stakeholders are aligned to execution plans, and determining the resources and investments needed to support execution plans that lead to revenue growth across markets and customer programs. Evaluates SMB segment performance against growth targets and is accountable for leveraging local market expertise to optimize return on investment (ROI) and spend. May request additional investments as needed to drive plan execution and impact revenue growth, customer acquisition, and expanding market share.

· Drives action with counterparts across the business (e.g., Finance, Business Group Leaderships, Marketing, One Commercial Partner) and applies expertise in local markets and competitors to identify growth opportunities, define strategies and optimal routes to market for achieving revenue targets, and develop and socialize best practices. Defines execution strategies, plan priorities, and key performance indicators (KPIs) for sales engines and partners closely with small and medium business (SMB) stakeholders to align on and improve execution plans.

· Manages a v-team (e.g., Global Partner Solutions team, partner and GTM team, worldwide team, and the Business Group) of internal cross-functional stakeholders across a multi-matrixed business. Applies expertise in partner ecosystem(s) by customer segments, gains stakeholder buy-in for plan execution, and sets expectations that drive alignment on business plans and improve sales revenue across markets and/or Solution Areas. Defines performance targets, priorities, rhythm of business (ROB), and a governance model for evaluating progress on plan execution, holding others accountable, identifying gaps in plan execution, and taking corrective action as needed. Mentors and provides guidance to less experienced v-team members on executing strategies in concert with v-team stakeholders.

· Shares local market insights, leveraging small and medium business (SMB) assets, local market expertise, marketing campaigns, and competitive insights, as well as an understanding of the voice of the customer and local market digital maturity by segments to identify opportunities and customer plays that drive revenue growth and customer adds, via the optimal mix of partners and programs. Proactively benchmarks data from local markets against global data, and applies expertise in local markets to gain insights that drive opportunity development. May share insights with internal stakeholders to petition for additional resources and/or investments.

· Manages small and medium business (SMB) business plans, key solution plays, and program offerings (e.g., incentives, local assessments and programs) across markets in alignment with One Microsoft culture to achieve joint outcomes, align internal virtual team (e.g., v-team) and internal and external (surestep) resources, manage investments. Works with virtual team stakeholders to identify needs for additional capacity or capabilities across local markets, leads efforts to build upon and obtain required investments, and/or identifies partners to achieve revenue, consumption, customer acquisition, and business transformation targets. Manages SMB segment growth and defines strategies for the expansion of cloud-based solutions offerings across local markets. Shares thought leadership and best practices related to digital transformation internally and externally.

· Leads the evaluation of small and medium business (SMB) customer base across markets with virtual team stakeholders to understand growth opportunities in their local markets, which customers are likely to invest in modernizing their business, which go-to-market offerings to activate, and to ensure partner

recapture of expiring legacy end-customers to move their business to the cloud. Refines global long-term strategies for securing new customers, identifying optimal solutions, and driving cloud solution provider (CSP) and other engines (e.g., vendor tele) expansion across local SMB market. Challenges external channel partners and internal stakeholders to accelerate digital transformation in a collaborative manner to secure new cloud customers, and shares insights and best practices for driving cloud customer acquisition and growth via up-sell/cross-sell.

· Where appropriate, supports realization of deals that are complex, represent significant market share, and/or penetrate competitor's market share by working with Channel Sales Managers, and balancing these engagements with the management of a small and medium business (SMB) segment. May engage with Channel Sales Managers (CS-SMB) together with channel partners to share insights about competitors in local markets and collect feedback on capabilities to close on deals and acquire new customers.

· Shares insights from analyses of projected versus actual return on investment (ROI) for multiple customer and/or partner programs within local markets with internal teams (e.g., Marketing, One Commercial Partner) to influence decision making related to programs' investment budgets and advocate for additional investments as needed to capitalize on high-potential opportunities and execute on strategies.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.Industry leading healthcareEducational resourcesDiscounts on products and servicesSavings and investmentsMaternity and paternity leaveGenerous time awayGiving programsOpportunities to network and connect

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