Senior Manager, DPC Digital Account
5 개월전에
Purpose and relevance to organization
- To ensure profitable and sustainable brand share and net sales growth in South Korea online wholesale account
- Be the key point of contact for your assigned online accounts(s), coordinating all adidas communication and developing a long-term partnership
- Ensure annual sales & profitability targets for assigned online account(s) are met
- Continuously monitor the account’s financial data and mitigate risks early.
- DPC Assigned Partners: Musinsa / W.Concept / 29CM
Responsibilities
- Act as single point of contact towards assigned partner accounts leading e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc., owning the sales process and representing the face of the adidas brand
- Coordinate communication and requests towards partner and be the face of the account to all internal stakeholders
- Develop long-term partnership with accounts, identifying the partner’s needs and priorities to develop and act on relationship investment opportunities
- Drive the development of the market KA strategy
- Review, challenge, develop and sign off the Strategic Account Plans proposed by the KAMs
- Responsible to prioritize and implement DPC partner development solutions across digital shelf, consumer journey and marketing to reach JBP targets
- Together with Partner Development, prioritize key digital acceleration initiatives to achieve Business Plan
- Regularly input feedback specific to your account into the global DPC team & Market Sales teams to help drive best-practice & consistency in our approach across Korea Market
- Closely partner with Digital Partner Commerce and other functions to continuously manage and guide own team to optimize the adidas performance in the partner’s digital ecosystem (e.g. Digital shelf, marketing and consumer journey performance)
- Understand which consumers shop on assigned online partner platforms and create tangible actions on how to differentiate adidas product offering, content and services towards their needs
- Work with the cluster sales & analytics teams to facilitate the forecasting of sales & growth ambitions across your account, identify digital growth opportunities when they arrive and take initiative to capture them.
- Transfer deep knowledge about E-Commerce trends to both internal and external stakeholders to further advance our digital efforts.
- Deliver the net sales and direct contribution of the accounts.
- Ensure the KA organisation is applying available Group standards and best practices.
- Negotiate and enforce adidas Group trade terms.
- People Management: Build a high performing team with a focus on developing individuals to their full potential and creating a strong sense of belonging.
KPIs:
- Sell in Management, Team OTB & Net sales Achievement.
- Contribution, and profitability targets
- Sell-out Growth, Category Sell-out Management
- Brand Market Share
Qualifications
- University degree in the field of Business or equivalent (MBA is a plus)
- 10+ years of professional experience
- Sales Manager with proven track record of successfully managing a mid-size sales team
- Experience in E-Commerce Sales and account management
- Very strong interpersonal skills (e.g. communication, negotiation, influencing)
- Proven methodological skills (e.g. business analytics and planning, strategic development)
- Sportswear industry experience is a plus
- Knowledge of local E-Commerce landscape
- Experience in leading and managing projects involving diverse sets of stakeholders
- Strong communication skills required to engage, influence & lead all counterparts
- Ability to convince and motivate people on different seniority levels and communicate chang
- Exceptional relationship building and negotiation skills to achieve win-win outcomes with assigned online retailer
- Innovative and entrepreneurial mindset, encouraging change and taking personal ownership
- Deep understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
- Deep understanding of retailer’s financial metrics (sales, inventory, margin, returns etc.)
- Fluent English, both verbally and written
- Proficient in MS Office
Key contacts
- Global Digital Partner Commerce (DPC)
- Global DPC Market Acceleration Team
- Global DPC Account Acceleration Team
- Market Digital Partner Commerce (DPC)
- Market Wholesale
- Market e-commerce (Buying. Platform)
- Market Sales Leadership
- Market Brand teams (Brand BU, Brand GTM Planning & Insight, Brand Activation)
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