Manager, Loyalty Marketing, South Korea
2주전에
JOB SUMMARY
The Manager, Loyalty Marketing, S. Korea & the Philippines is responsible for the planning, direction and management of all loyalty marketing initiatives for Area. This role will effectively pull through all sales, marketing, and member engagement activities that drive awareness, enrollment and activation of the loyalty program.
CANDIDATE PROFILE
Education and Experience
Degree holder preferably in Business, Marketing or Communications Minimum 3+ years’ experience in marketing strategy, loyalty, digital or related function, marketing communications and promotions.CORE WORK ACTIVITIES
Coordinates the development, piloting and timely implementation of loyalty marketing initiatives for South Korea & the Philippines Oversees the participation of hotels in pilots of initiatives to ensure the feedback, process and measures are well documented. Lead, develop the overall distributed marketing email strategy to drive optimum results, including liaising with area teams, data analysis etc. Develop holistic approach to drive member activation including setting up targeted offers, localizing global/regional offers and member communications Manage and lead discussions with creative, other agencies on all the content, marketing materials required for loyalty marketing initiatives Owns and manages loyalty marketing brand and marketing governance. Liaises with internal and external parties to ensure all ATL/ BTL messages are aligned with brand guidelines. Monitors industry trends, tools and customer insights to stay current. Measures, analyzes and reviews program performance, and tracks progress on KPIs to ensure business goals are achieved.Skills and Competencies
Good knowledge of how loyalty programs work and able to demonstrate how marketing drives key loyalty metrics. Experience marketing through various channels: direct mail, email, web, contact centers, social media Strong analytical skills with ability to leverage data to create effective offers and promotions. Strong business acumen with creative and innovative mindset. Well-organized with ability to multitask and manage projects and priorities with on-time and on-budget delivery. Experience in demonstrating influential leadership and effectively collaborating with people at all levels across functions in a diverse environment. Energetic and results-oriented. Self-starter and capable of performing independently with minimal supervision. Fluency in written and spoken English.MANAGEMENT COMPETENCIES
Leadership Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Managing Execution Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. Building Relationships Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Creative Expression-The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others. Marketing-The ability to generate the strategy used in sales techniques, communications, and business development to positively impact customer relationships and business profitability. Basic Competencies - Fundamental competencies required for accomplishing basic work activities. Basic Computer Skills - Uses basic computer hardware and software personal computers, word processing software, Internet browsers, etc.). Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. Reading Comprehension – Understands written sentences and paragraphs in work related documents. Writing - Communicates effectively in writing as appropriate for the needs of the audience.-
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