[IWC] PR

ENTITY:                              RICHEMONT KOREA LTD

BRAND:                               IWC SCHAFFHAUSEN

DEPARTMENT:                 MARKETING AND COMMUNICATIONS

POSITION TITLE:            PR & COMMUNICATION MANAGER

LOCATION:                       KOREA

1) Summary of Position

A key position with full responsibility to implement communication & PR strategies for IWC Korea within the framework of the global directions and local priorities/initiatives. His/Her main objectives are to maximize brand visibility and re-build the brand’s desirability among target audience.

2) Activities:

• Strategic Planning & review
  • Work with marketing director to develop and implement the long-term and yearly communication strategies across all functions
  • Analyze the implementations of all communication strategies and campaign KPIs
  • Analyze group/local MI data to implement in campaigns
  • Track brand performance(KPI)
  • Competitor’s activity monitoring

• Public Relations
  • Plan strategic PR initiatives and execution PR campaigns including editorial production
  • Secure a close relationship with key media, KOL, local artist community
  • Identify future opportunity for 3rd party activation and collaboration

• Digital
  • Digital monitoring and DA management(Naver / Kakao / etc)

• Event
  • Propose annual event calendar (off site & in-BTQ)
  • Supervise pre/post event report and KPI achievement

• Budget Management
  • Responsible for communication budget planning and follow-up
  • Track and manage monthly, quarterly, yearly A&P spending and expenses

• People management

3) Dimension:

Geographical responsibility:

• Seoul, South Korea

4) Key relationship with:

Internal contacts:

• Reports to marketing director
• Work closely with: IWC Korea commercial team, IWC brand HQ, Richemont Korea

5) Qualifications:

• Min. 7 years of experience in communication (luxury fashion, watch & jewelry industry experience is a plus)
• Strong communication skills both in Korean and English
• Solid local network
• Hands-on management skills and ability to interact with various stakeholders