[IWC] PR

ENTITY: RICHEMONT KOREA LTD

BRAND: IWC SCHAFFHAUSEN

DEPARTMENT: MARKETING AND COMMUNICATIONS

POSITION TITLE: PR & COMMUNICATION MANAGER

LOCATION: KOREA

1) Summary of Position

A key position with full responsibility to implement communication & PR strategies for IWC Korea within the framework of the global directions and local priorities/initiatives. His/Her main objectives are to maximize brand visibility and re-build the brand’s desirability among target audience.

2) Activities:

Strategic Planning & review Work with marketing director to develop and implement the long-term and yearly communication strategies across all functions Analyze the implementations of all communication strategies and campaign KPIs Analyze group/local MI data to implement in campaigns Track brand performance(KPI) Competitor’s activity monitoring Public Relations Plan strategic PR initiatives and execution PR campaigns including editorial production Secure a close relationship with key media, KOL, local artist community Identify future opportunity for 3rd party activation and collaboration Digital Digital monitoring and DA management(Naver / Kakao / etc) Event Propose annual event calendar (off site & in-BTQ) Supervise pre/post event report and KPI achievement Budget Management Responsible for communication budget planning and follow-up Track and manage monthly, quarterly, yearly A&P spending and expenses People management

3) Dimension:

Geographical responsibility:

Seoul, South Korea

4) Key relationship with:

Internal contacts:

Reports to marketing director Work closely with: IWC Korea commercial team, IWC brand HQ, Richemont Korea

5) Qualifications:

Min. 7 years of experience in communication (luxury fashion, watch & jewelry industry experience is a plus) Strong communication skills both in Korean and English Solid local network Hands-on management skills and ability to interact with various stakeholders

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