Sr. Brand Manager, Respiration
1개월전에
Role description
Maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and strategy, and effective resource allocation in order to optimize sales and profits. Strategize, write and implement the marketing plan for the brand.
Typical Accountabilities
Operational Brand Management & Customer Excellence
Fully accountable for building & driving the brand strategy by providing customer insights acquired during interactions with external and internal customers Participate in the development of the Business Action Plan in close collaboration with the Marketing Head Drive the full implementation of the operational Business Action Plan in close collaboration with the key functional team members Keep the Business Action Plan updated and implement the plan to ensure that Brand objectives are realized, including revising the S&T to ensure complete coverage /expansion of the target list as per marketing strategy Lead the operational roll-out of the pre-agreed strategic and operational plan (campaign task force, monthly implementation meetings) Identify potential new market insight and collaborate with Market Intelligence to leverage all critical market data to refine action plans or prioritize activities. Develop and understand market research principles / sources/ tools/ methodology Work with local data to contribute to forecasting models.Communication & Promotion
Develop all campaign material and all the briefing documents to ensure maximum impact Briefing and selection of agency and review performance of agency and costs to ensure optimal use of available financial resources Actively collaborate with the medical/Access team and/or Sales team with other support functions to ensure alignment with strategy. Be actively involved and leading of regional and national sales meetings/business reviews as required Ensure full compliance of material/activities with ethical and Code of Ethics (demonstrate and ensure active respect for values, business ethics, local laws, policies, and marketing procedures) Propose budget spending on the defined territory & is responsible for accurate budget management Prepare cost estimates for current activities, advertising / informing about AstraZeneca brand products, and investment budgets. Responsible for the implementation of promotional/communication strategies, plans, and programs in support of brand strategies and objectivesStakeholder Management
Build and maintain strategic relationships with key internal/external clients. Lead Brand Team, develop and implement plans for KEE development & marketing strategy implementation. Cooperates with Sales Managers to empower sales force, strengthening their capacity to implement business strategy. Field visits at regular intervals to gain insight on current and future marketing initiatives and ensure correct product information is delivered, providing training to the sales team on the promotional materials and product strategy, addresses internal/external questions in regards to brand strategy and promotional materials Report on the status of implementation of the tactical plan to internal customers. Proactive assessment of brand performance, proposing needed actions to tap on opportunities, working without supervision, successfully addressing outstanding challenges of marketing strategy implementation. Maintain close with KEE’s and other key customers, including those who have significant influence in the purchasing decisions with major hospitals/institutions for the assigned products. Corporate responsibility: Maintains highest ethical standards and works in the spirit of AstraZeneca Code of Ethics, following rules & norms set by corporate policies Ensure that all conducted activities are done in accordance with local legislation and corporate standards.Skills
MS office skills (Word, PPT, Excel) proficiency Effective and collaborative communication skills.
Qualifications
Date Posted 21-2월-2024
Closing Date
-
Seoul, 대한민국 AstraZeneca 풀타임Role description Maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and strategy,...
-
Sr. Brand Manager
2주전에
Seoul, 대한민국 Lilly 풀타임At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...
-
Seoul, 대한민국 Pfizer 풀타임PURPOSE Sr. Medical Affairs Scientist (MAS) main role is to create and implement strategies, to build and develop enduring peer-to-peer relationships with healthcare professionals and institutions, creating constructive, cross-functional partnerships with internal and external stakeholders to generate customer insights and leverage business...
-
Brand Manager
4주전에
Seoul, 대한민국 Brown-Forman 풀타임CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.For best results, use Google Chrome to view this page.Who We AreWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of...
-
Brand Manager
4주전에
Seoul, 대한민국 Brown-Forman 풀타임Who We AreWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork...
-
Brand Manager
1주일전에
Seoul, 대한민국 Adecco 풀타임Job Title Brand Manager Location Seoul About our Client Global Provider of Premium Liquor Key Responsibilities Lead the overall strategy, activation and implementation for Emerging brands (Super Premium Portfolio) in consultation with the Marketing Director. Contribute to preparing the annual Marketing plans for the responsible portfolios,...
-
Brand Manager
2주전에
Seoul, 대한민국 Takeda 풀타임Description Job Title: Brand Manager Location: Seoul, Korea About the role: Product launch planning & Implementation - Develop and execute launch readiness plan for hematology brands through a deep understanding of the customer/consumer needs and the market dynamics - Ensure to meet the key launch milestones (incl. regulatory approval,...
-
Seoul, 대한민국 Smith+Nephew 풀타임‘Sr. manager’ will be responsible for all clinical and operational leadership for product sales team in ETC hospital business by designing and executing full range of product marketing strategy for ETC hospital business including potential uses, product capabilities and benefits to customers as needed. - Must have Work Permission in Republic of...
-
Seoul, 대한민국 Smith+Nephew 풀타임‘Sr. manager’ will be responsible for all clinical and operational leadership for product sales team in ETC hospital business by designing and executing full range of product marketing strategy for ETC hospital business including potential uses, product capabilities and benefits to customers as needed. - Must have Work Permission in Republic of...
-
Seoul, 대한민국 Smith+Nephew 풀타임'Sr. manager' will be responsible for all clinical and operational leadership for product sales team in ETC hospital business by designing and executing full range of product marketing strategy for ETC hospital business including potential uses, product capabilities and benefits to customers as needed. Must have Work Permission in Republic of Korea...
-
Seoul, 대한민국 L'Oréal 풀타임[L'oreal Korea] Kiehl's - CRM & Trade MKT Sr. Specialist~Manager JOB SUMMARY Design customer journey of brand and execute different program to acquire and retain customer to brand through strong membership strategy. Develop seamless journey from both online and offline and lead marketing event with retailers to build strong engagement. The scope...
-
Seoul, 대한민국 CAA 풀타임Assistant Manager, Brand ManagementThe Brand Licensing Manager will supervise brand program, managing client relations, licensee and retail relationships, monitoring licensees to support brand business objectives and sales budgets, and identifying growth opportunities and retail-specific initiatives.Main Responsibilities:Liaison between client, internal...
-
Brand Manager
4주전에
Seoul, 대한민국 Lilly 풀타임At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...
-
Seoul, 대한민국 L'Oréal 풀타임[L'oreal Korea] Kiehl's - CRM & Trade MKT Sr. Specialist~Manager JOB SUMMARY Design customer journey of brand and execute different program to acquire and retain customer to brand through strong membership strategy. Develop seamless journey from both online and offline and lead marketing event with retailers to build strong engagement. The scope...
-
VC Brand Manager
4주전에
Seoul, 대한민국 KR12 Alcon Korea Ltd. Company 풀타임Alcon are one of Korea 'Top Employer's' and are the market leader in eye care globally, helping people see better through advanced surgical and vision care products and if you want to help make a difference then please join us Job Purpose Manages all marketing strategic plans & executions for vision care products.Analyses, plans, implements and controls...
-
VC Brand Manager
1개월전에
Seoul, 대한민국 KR12 Alcon Korea Ltd. Company 풀타임Alcon are one of Korea ‘Top Employer’s’ and are the market leader in eye care globally, helping people see better through advanced surgical and vision care products and if you want to help make a difference then please join us! Job Purpose Manages all marketing strategic plans & executions for vision care products.Analyses, plans, implements and...
-
VC Brand Manager
4주전에
Seoul, 대한민국 KR12 Alcon Korea Ltd. Company 풀타임Alcon are one of Korea ‘Top Employer’s’ and are the market leader in eye care globally, helping people see better through advanced surgical and vision care products and if you want to help make a difference then please join us! Job Purpose Manages all marketing strategic plans & executions for vision care products.Analyses, plans, implements and...
-
Seoul, 대한민국 Ferrero 풀타임Job Location: SeoulSeoulCompany descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...
-
Seoul, 대한민국 Ferrero 풀타임Job Location: Seoul Seoul Company description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50...
-
Vaccine Brand Manager
1주일전에
Seoul, 대한민국 622 GlaxoSmithKline Korea Limited 풀타임Job purpose Are you looking for a marketing role that allows you to lead world-class vaccine and take the accountability of the brand performance and promotional strategy? If so, this Brand Manager role could be an exciting opportunity to consider. This role will have specific focus on the marketing mix for Shingrix in GSK Korea. You work closely with the...
