Digital Sales Marketing Specialist

16시간전에

Seoul, 대한민국 Alfa Laval 풀타임
  • Position title : Digital Sales Marketing Specialist
  • Employment type : Regular
  • Location : Seoul

Key responsibilities of position (Job Description)

As an integral member of Northeast Asia Marketing team, this is a pivotal role in digital and sales marketing in Korea.

This role is accountable for relevant digital/social/e-commerce initiatives including but not exclusively, public website, marketing automation, social media, e-commerce platform, vertical digital media etc.

This role will focus on driving accurate reach, engagement, influence and subsequent conversion from online channels in Korea.

  • Collaborate with cross-functional teams to develop digital marketing campaigns, perform the setup, implementation of digital marketing activations across multiple channels such as Paid Ads, Public Website, Social Media, Livestream etc.
  • Collaborate with web developers and designers to implement website changes aimed at improving user experience and conversion rates of Korea public website, perform SEO updates to optimize landing pages and other website elements
  • Perform the setup, implementation, and maintenance of marketing automation workflows, identify opportunities for templates to support greater digital marketing efficiency in email marketing
  • Support on developing Korea E-commerce strategy & execution to grow sales performance of own website and marketplaces
  • Monitor the social media space to enable the brand to remain relevant to key target audiences
  • Work closely with northeast marketing team to drive both central and local initiatives and contribute to business growth

Requirements / Qualification

  • Bachelor's degree in marketing, related field, over 5 years' experience in relevant role/industry
  • Strong understanding of digital marketing principles and techniques
  • Must have experience using Marketo Engage in a development role
  • Strong understanding and best practice of Social Media Platforms in Korea
  • Basic knowledge of SEO and Analytics best practices and tools (e.g., Adobe Analytics, Google Search Console, SEMrush)
  • Basic knowledge of E-commerce
  • Prefer to have B2B experience
  • Excellent written and verbal communication skills in English
  • Analytical mindset with the ability to interpret data and translate it into actionable strategies
  • Ability to work effectively both independently and as part of a team in a fast-paced environment

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we're pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.

As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

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