Marketing Specialist

Marketing Specialist Department: Marketing & Communications (MarComm) Reports to: MarComm Director Employment Type: Permanent, Full-time

Experience:
6–8 years POSITION OVERVIEW The Marketing Specialist will be responsible for the planning, coordination, and execution of Ferragamo Korea's local marketing initiatives, with a focus on brand experiences, events, digital marketing, and client engagement activities. The role requires strong project ownership, proactively managing assigned projects and working closely with the MarComm team and cross-functional partners to deliver execution aligned with brand standards and business objectives.

KEY RESPONSIBILITIES
1. Events & Brand Experience
• Plan, coordinate, and execute local brand events, in-store activations, and experiential marketing initiatives.
• Manage end-to-end event operations, working closely with internal teams, external agencies, and vendors to ensure seamless execution.
• Support VIP and client engagement programs, including guest management, hospitality, and personalized brand experiences.
• Monitor project budgets, timelines, and deliverables, and evaluate event performance against agreed objectives and KPIs. 2. Digital Marketing & Campaign Execution
• Coordinate and execute local digital marketing campaigns across key platforms, including Kakao, Naver, and other relevant channels.
• Manage the official Kakao Channel, including content coordination, campaign execution, and performance monitoring.
• Collaborate with digital and media agencies to ensure effective campaign delivery and optimization.
• Analyze digital performance and provide insights and recommendations to improve campaign effectiveness. 3. Marketing Coordination & Collaboration
• Collaborate with internal stakeholders, global HQ, and external partners to ensure effective planning and execution of marketing initiatives.
• Support PR and client engagement activities, working closely with relevant teams to ensure a consistent brand experience.
• Contribute to broader MarComm initiatives in line with evolving business priorities. PROFESSIONAL REQUIREMENTS
• 6–8 years of relevant experience in marketing, preferably within luxury, fashion, or premium lifestyle industries.
• Hands-on experience in brand activations, event management, and digital marketing.
• Familiarity with Kakao, Naver, and campaign performance metrics.
• Proven track record of delivering projects from planning to completion with minimal supervision.
• Excellent organizational, problem-solving, and collaboration skills, with the ability to manage multiple priorities.
• Clear and effective communication skills, with business-level English proficiency for collaboration with global HQ. At Ferragamo, you can play your part and express your uniqueness. We are committed to building a diverse workplace in which inclusivity is valued in all its forms – gender, age, disability, race, ethnicity, nationality, culture, religious beliefs, and sexual orientation. As an Equal Opportunity Employer, we welcome and consider applications from all candidates, regardless of their personal background.