Marketing Senior Specialist

※ 국/영문 이력서 제출 (현재 연봉 및 희망 연봉 필수 기재) Tasks Position Summary A Marketing Senior Specialist is responsible for developing and implementing effective brand-building initiatives for ECCO Korea through integrated marketing activities, including media advertising, public relations, events, influencer marketing, and social media management. The role involves brainstorming ideas, planning and executing campaigns, and reporting on campaign performance to achieve marketing objectives and drive sales and brand awareness through effective and creative PR and marketing activities. In addition, the role is responsible for planning and executing various promotional activities to drive traffic and sales across retail stores, while managing performance marketing campaigns across multiple online advertising platforms in collaboration with the Head of Marketing & Digital to drive digital commerce sales.

Key Responsibilities
& Accountabilities
• PR Communication & Advertising Develop and execute PR plans in line with our brand image and marketing strategy to maximize publicity effect
- Localize Go-To-Market Plan & global materials shared by HQ and create local exclusive contents
- Develop all press release and main advertisement contents monthly
- Plan and execute influencers/celebrities marketing Plan and proceed media collaboration eventsSecure appropriate advertising channels of OOH, print, video, and online/offline media and execute effective advertisingBuild good relationship and communication with all mediaWork closely and communicate with AD agency in terms of contents develop and variation, PR/AD material distribution tasksCreate and update all media results reports monthly, quarterly, yearly
• Digital Marketing Manage Korea owned media channel including Kakao, Golf Instagram, and set social media advertisement campaign Create collaboration local contents with Instagrammer, Youtuber etc. to activate digital channel Execute viral marketing steadily with agency to increase brand occupation rate in online search volumeWork closely and communicate with digital agency to proceed to cast influencers, develop exposure guide of contents etc.
• HQ/Local Initiative Build plan and execution initiative project such as Ambassador campaign, events, store opening promotion etc. Develop plan and result report for APAC region (SG) reporting
• D2C Activity Lead operating EDM and Local DM system (Kakao) Plan and execute promotion to drive traffic to retail shopDevelopment of GWP, brochures, printed materials, etc. to improve customer loyalty Support production related to retail store operation Requirements Education / Major A bachelor’s degree in marketing, public relationship, or related fashion field preferred Experience Deep at least over 10 years of experience in Marketing /PR / Digital field within fashion industryHigh understanding of fashion environment and trend Mobility/Travel/Working Condition Be able to work outdoors, business trip domestically and abroad Language Korean(native) / English (business level) Fluent in written and spoken local language as well as English Excellent and effective verbal and written communication skills with internal and external staffs Desirable Knowledge (Skills) / Certificates Strong interpersonal

skills:
good communications skills with media, agency and related departments as well as relationship management Efficiency in MS Office Experience of using and managing Meta ads manager, Google Analytics