Manager, SPOMA Partner Management
4주전에
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
Develop and implement a Sports Marketing strategy for responsible sport(-s) in alignment with Global guidelines and ensure its execution in SK market with local relevancy.
KEY RESPONSIBILITIES:
- Implement aligned Global Sports Marketing strategy and manage the execution of all contractual adidas obligations
- Monitor and execute the Sports Marketing activation of contractual rights and benefits granted within the respective sponsorship / license agreement
- Provide partners (athlete, team, federation, league) with the best service and excellent relationship management
- Manage local Sports Marketing MWB and Product order & inventory to provide athletes with best-in-class service to ensure the Brand reputation is well-established and managed
- Implement and track product endorsement strategies with partners, ensuring the relevant products/technologies are always worn and visible
- Drive Sports Marketing relationship and servicing of partners and ensure proper maintenance of AMS system; CAF, PAT etc.
- Input of SK market needs and requirements for create the best market partner portfolio.
- Establish and manage a brand-relevant local partner portfolio to support brand campaigns and activation plans.
- Support local events in close collaboration with Brand Activation team.
- Support global relevant events on occasions where the market is hosting the event (e.g. FIFA World Cup) align with the global direction.
- Track and monitor potential partners as well as current partners’ performance results and reflect them into Sports Marketing Portfolio plans to maximize Sports Credibility and future activation opportunities.
- Ensure the consistency of global standard and apply to local partners’ agreement
- Monitor partner prospects and secure the most relevant yet impactful ones that contribute to Brand Credibility
- High confidentiality is required for all information related to partners and contracts
KPI’s:
- Secure relevant and in-time partner portfolio
- Partner performance and activation management – tracking and analysis
- Consistent partner relationship management
- Compliance to MWB guidelines
- Effective and efficient management of MWB and Product order & inventory
KEY RELATIONSHIPS:
- Global SpoMa/ Brand Partnership
- Global & Local BUs
- Global & Local Brand Activation
- Brand Director
- Channels (WHS/Retail/ECOM)
- External partners and influencers (Athletes, Federations, Clubs, Leagues, Agencies.)
KNOWLEDGE, SKILLS AND ABILITIES:
- Fact-based and strategic tactics required when securing partners
- Strong interpersonal and communication skills (e.g. relationship management, facilitation, etc.)
- Strategic thinking with deep sports marketing knowledge
- Experience in Sports Marketing- federation, clubs, SpoMa agency preferred
- Strong influencing skills and negotiation skills
- High presentation skills and MS office skills
- Experience in both market and above market organization preferred
- Experience in budget management
- Fluent in English (verbal and written)
- Fluent in local language (if applicable)
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- University degree in business with marketing focus and ideally exposure to sports or a University degree in sports marketing or other exposure to marketing
- Sporting goods industry experience preferred
- Proven track record in managing teams
- Over 5 years of Sports Marketing experience
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