Manager, SPOMA Partner Management

4주전에


Seoul, 대한민국 adidas 풀타임

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

Develop and implement a Sports Marketing strategy for responsible sport(-s) in alignment with Global guidelines and ensure its execution in SK market with local relevancy.

 

KEY RESPONSIBILITIES:

  • Implement aligned Global Sports Marketing strategy and manage the execution of all contractual adidas obligations
  • Monitor and execute the Sports Marketing activation of contractual rights and benefits granted within the respective sponsorship / license agreement
  • Provide partners (athlete, team, federation, league) with the best service and excellent relationship management
  • Manage local Sports Marketing MWB and Product order & inventory to provide athletes with best-in-class service to ensure the Brand reputation is well-established and managed
  • Implement and track product endorsement strategies with partners, ensuring the relevant products/technologies are always worn and visible
  • Drive Sports Marketing relationship and servicing of partners and ensure proper maintenance of AMS system; CAF, PAT etc.
  • Input of SK market needs and requirements for create the best market partner portfolio.
  • Establish and manage a brand-relevant local partner portfolio to support brand campaigns and activation plans.
  • Support local events in close collaboration with Brand Activation team.
  • Support global relevant events on occasions where the market is hosting the event (e.g. FIFA World Cup) align with the global direction.
  • Track and monitor potential partners as well as current partners’ performance results and reflect them into Sports Marketing Portfolio plans to maximize Sports Credibility and future activation opportunities.
  • Ensure the consistency of global standard and apply to local partners’ agreement
  • Monitor partner prospects and secure the most relevant yet impactful ones that contribute to Brand Credibility
  • High confidentiality is required for all information related to partners and contracts

 

KPI’s:

  • Secure relevant and in-time partner portfolio
  • Partner performance and activation management – tracking and analysis
  • Consistent partner relationship management
  • Compliance to MWB guidelines
  • Effective and efficient management of MWB and Product order & inventory

 

KEY RELATIONSHIPS:

  • Global SpoMa/ Brand Partnership
  • Global & Local BUs
  • Global & Local Brand Activation
  • Brand Director
  • Channels (WHS/Retail/ECOM)
  • External partners and influencers (Athletes, Federations, Clubs, Leagues, Agencies.)

                              

KNOWLEDGE, SKILLS AND ABILITIES:

  • Fact-based and strategic tactics required when securing partners
  • Strong interpersonal and communication skills (e.g. relationship management, facilitation, etc.)
  • Strategic thinking with deep sports marketing knowledge
  • Experience in Sports Marketing- federation, clubs, SpoMa agency preferred
  • Strong influencing skills and negotiation skills
  • High presentation skills and MS office skills
  • Experience in both market and above market organization preferred
  • Experience in budget management
  • Fluent in English (verbal and written)
  • Fluent in local language (if applicable)

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

  • University degree in business with marketing focus and ideally exposure to sports or a University degree in sports marketing or other exposure to marketing
  • Sporting goods industry experience preferred
  • Proven track record in managing teams
  • Over 5 years of Sports Marketing experience

 



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