Clinical Marketing Manager General Surgery
4주전에
Primary Function of Position
Develop, lead, and implement marketing plan, key programs, and support to drive procedure adoption of da Vinci® Surgery amongst targeted specialties such as gynecology, colorectal, ENT, thoracic and general surgery.
Roles and Responsibilities
Develop and lead the strategy in increasing da Vinci® surgery adoption in given surgical specialties.Lead the execution of the strategy with sales departments and enabling functions.KPI set up and management for the effective monitoring of the strategy execution.Develop dV surgeon champions, Key Opinion Leaders (KOL), and specialty society leaders the capabilities to present, teach, and articulate the surgeon and patient value of dV proceduresSupport and collaborate with sales team on their commercial peer to peer events, KOL/Society speaking engagements, and dV case observation proctors/teachersDevelop and implement Intuitive’s presence at key specialty conferences, including robotics symposia, post graduate (PG) courses, live surgical broadcasts, booth presence, and promotion.Work with Training department to identify and support the development of new training programs to meet our procedure adoption goals. Work with key surgeon champions to develop and implement leading da Vinci® surgery education programs and symposia to drive competency and utilization of da Vinci® Surgery.Develop and implement live surgical broadcasts and webinars to educate and promote da Vinci® Surgery for target specialty procedures. Work with webcast company and marketing communications to promote clinical education event amongst target surgeons and patient audiences.Work closely with specialty surgeons and product development to define marketing and product requirements for new products needed to further enable key procedures and drive procedure adoption.Develop strategy, content, and support for surgeon/hospital marketing programs designed to drive patients to da Vinci® surgeons’ practices (e.g., patient education and referring physician seminars).Work closely with e-marketing and marketing communication groups to optimize specialty content on and marketing of davincisurgery.com (Intuitive’s patient-facing website) and on davincisurgeon.com (Intuitive’s online surgeon community).Work closely with clinical affairs to develop and implement strategy that will support specialty procedure adoption goals.Lead field communications to launch new procedures and promote key marketing programs to maximize impact on targeted procedure growth.Train new sales hires on marketing strategy, surgeon targeting, procedure positioning, sales support, and key marketing programs to drive their procedure business.Develop and update sales support for assigned procedures and marketing programs. Launch new products, marketing programs and sales support at Intuitive sales meetings.Qualifications
Core Competencies, Skills and Experience Requirements:
+5 years of Sales and marketing experiences in the medical device industry Understanding the surgery related business dynamics is highly preferredUnderstanding Operating room environment is highly preferredUnderstanding health-care system is highly preferredExperienced in developing a strategy and tactics following with executions and monitoringUnderstanding the basic concept of business planning – Segmentation, Targeting, Positioning and Strategy&executionExperienced in project leadsRelevant leadership capabilities – strategic thinking, result driven, action oriented, learning agility, awareness, problem solving and collaborationPassion and positivenessGood story tellerVerbal and written English skillEducation and Training Requirements:
Bachelor’s degree required (Majored in Marketing, Bio-Medical/Mechanical Engineering, or related field)MBA or other advanced degree preferredAdditional Information
Intuitive는 고용 기회 균등 고용주입니다. 당사는 인종, 성별, 임신 여부, 성적 지향, 성 정체성, 출신 국가, 피부색, 연령, 종교, 국가 보훈 대상자, 장애 여부, 유전 정보 또는 연방, 주 또는 현지 관련 법률에 따라 보호받는 기타 모든 지위에 관계없이 자격을 갖춘 모든 지원자 및 직원에게 동등한 고용 기회를 제공하며 모든 유형의 차별과 괴롭힘을 금지합니다.
당사는 기회 균등법에 따라 범죄 및 유죄 판결 기록이 있는 고용 자격을 갖춘 지원자를 고려할 것입니다.
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