PR&Communications Manager, SHISEIDO

1개월전에


Seoul, 대한민국 Shiseido 풀타임

MAIN PURPOSE

Working closely with the Senior Marketing Manager will execute the annual press and influencer strategy for the Drunk Elephant, in order to increase press & social PR rankings and engagement with the aim to enhance brand love and awareness with press, beauty consultants and key influencers.

KEY RESPONSIBILITIES

1. Lead 360 PR & Communication Strategy


• Develop and deliver PR strategy encompassing Digital, Social, PR & Brand Partnerships and commercials.

• Take lead in implementing the content creation with influencers, celebrities, and key media.

• Build 360 media channel plan across paid, owned and earned channels

• Oversees and orchestrates brands' digital marketing, social media and paid media activities to create a consumer focused and consistent brand experience

• Create a strategic seeding plan to reinforce the local marketing launching calendar

2. Drive Local Relevancy


• Identify local consumer & Market Insight, sharing findings with Global to ensure the consistency of new campaign development with region's needs

• Drive local market prioritization & focus (product choice & adaptation/ exceptional local origination in alignment with global)

3. Lead Paid Media and Manage Agency


• Media planning, Optimize the budget and identify where and how to invest. (Sales forecast, price strategy, profitability of the brand, P&L etc)

• Manage Budgets on a monthly basis track and undertake responsibility of the monthly budget management

• Strengthen the media publicity activities (product placement, tie-up, and editorial pitch) and build/maintain close relations with top-tier media. Plan and manage media tie-up/editorial contents projects, including digital viral communication through media's account

• Work closely with PR AGENCY to draft and disseminate press-release for maximum media coverage

• Manage Public relations spokesperson and ambassadors

• Closely monitor media coverage and take proactive action to maintain favourable brand advocacy, identify issues related to the brand and tackle on any PR RISK

• Build, develop and manage the team. And coach them and develop their marketing and communication experience and hands-on experience

REQUIREMENTS

• Strong PR & communication experience (above 7 years) in cosmetics industry

• Strong planning and analytical skills with attention to detail

• Excellent leadership, communication, negotiations, and interpersonal skills

• Comfortable working in ambiguity with positive mind-set

• Budget management to run finance P&L

• Fluent in both English & Korean

#LI-DNI




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