Product Marketing Manager
2주전에
1> Product Marketing Experiences
2> NPD
3> Regional Marketing team collaboration
Our Client is global leading life science company.
Responsibilities
Develop and lead the execution of the annual marketing plan to achieve revenue and growth targets of assigned portfolio and organisational goals. Collaborate with Global Marketing to adapt global content, campaign frameworks and sales enablement materials according to guidelines (for products, customers, application segments) and implement in region. Execute marketing activities, campaigns and promotions in alignment with portfolio strategies and with respect to driving growth through key sales channels. Create impactful product launch plans and develop go to market strategies based on growth opportunities. Effectively execute launch campaigns and delivery of marketing materials and messaging. Lead local launch activities, monitor and drive market uptake. Product management across the product lifecycle. Develop local list pricing, manage inventory levels and the communication of product related announcements. Gain a deep understanding of the market. Collaboration with marketing realisation for the planning and execution of events. ·Analyse and report on marketing performance and effectiveness with a focus on positive ROI. Ensure leads are captured and systematically managed in the CRM. Analyse product performance data (revenue/pipelines/sales trends) and develop corrective actions to improve performance where required. Collaborate with Technical Product Support to ensure that effective trainings, webinars, sales enablement materials are being developed for the commercial team. Engage with sales to conduct co-customer visits and identify/develop reference customers and brand ambassadors. Additional tasks as required for the success in the role. Qualifications Bachelor's degree in a scientific discipline, ideally with an additional business qualification Experience in marketing/product management Experience in Life Science or related industry, desirably with regional (APAC) exposure Strong project management skills Ability to read, analyse, and interpret common scientific and technical journals, financial reports, and legal documents Business level English, verbal and written communication skills Please contact May papatsarin/ Senior Consultant MResponsibilities
Experience
Education The Unique Expertise of Adecco Strong Client Relationship, Data-Driven Process
Interpersonal Process Management, 70 Years of Experience
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