Music Marketing Specialist Korea

2주전에

Seoul, 대한민국 beBeeMarketing 풀타임
Key Responsibilities

This role is crucial in crafting the way Spotify shows up in cultural conversations in Korea.

You will be at the heart of crafting significant connections between Spotify and Korean audiences through smart, strategic, and standout social storytelling.

Develop and implement social-first campaigns, narratives and social-native contents that live beyond the feed—creating moments that fuel conversation, shift perception, and drive fandom across our owned and operated channels.

Amplify new releases, jump on trends, or launch artist-led moments.

  • Main Objectives:
  • Help make Spotify the go-to destination for music fans and audio listeners in Korea
  • Lead a comprehensive social marketing strategy for artist releases and priority campaigns to drive audience growth on and off platform in Korea
  • Develop content marketing initiatives in Korea, including always-on contents, social-native contents and editorial partnership content promotions
  • Lead always-on content marketing programs engaging audiences and encouraging repeat visits to Spotify on and off platform
Required Skills and Qualifications

To succeed in this position, you should have a deep understanding of digital and social platforms, a sharp cultural radar, and a passion for content, music, and entertainment.

You must be confident in planning and crafting strategies for social media and content marketing campaigns with extension across other media platforms with social-native and social-first mentality.

Naturally plugged into internet culture — always on the pulse of trends, memes, and the cultural moments that get people talking.

  • About You:
  • A minimum of 7+ years working experience in content marketing (including social media) across strategy and creative in Korea
  • Experience working for brands, especially in music or entertainment industry in local Korea market
  • Strong analytical skills and experience in working with ad-tech tools
  • Expert at establishing relationships with internal and external collaborators
  • Self-learner, comfortable with constantly evolving environments and challenging goals
  • Well-organised, dedicated, with ability to plan and deliver outstanding results and pay attention to detail
  • Adept at analyzing and interpreting data and using it to set goals
  • Native in Korean and fluent in English

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