Senior Marketing Manager for Korea Role
6 일전에
We are seeking a highly skilled and experienced Marketing Lead to join our team in Korea. As a key member of the Regional Field Marketing organization, you will be responsible for developing, managing, and implementing strategic marketing plans aligned to Korea's business plans.
This includes marketing strategies and go-to-market tactics for Illumina's on-market product portfolio, and new product introductions, to reach target customer segments.
The ideal candidate will combine strong subject matter expertise and understanding of the customer types and product portfolio, with market awareness, business acumen and leadership skills.
Responsibilities:- Develop go-to-market strategies and drive execution of those strategies with clear milestones and action plans.
- Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina's strategies, product positioning, and branding.
- Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams.
- Assess customer pipeline Marketing key performance indicators (KPIs) in sub-region by stage.
- Build target customer engagement plan in sub-region for current customer and new customers.
- Proven success in strategic marketing, product launches, and demand generation.
- Experience working within highly matrixed, global organizations.
- Familiarity with genetic technologies and their clinical or research applications.
- Background in business strategy, product management, consulting, or commercial roles a plus.
We offer a competitive compensation package and excellent benefits including health insurance, retirement savings plan, and paid time off.
About Us:We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission.
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