PR Manager Korea

2 개월전에

Seoul, 대한민국 Charlotte Tilbury 풀타임

The Role:

The PR Manager for Korea will support The Head of Marketing and Communication Korea to elevate the brand awareness in Korea. In particular, the PR Manager will create a consistent brand equity and communication message by building a relationship with key media titles, influencers, and celebrities.

Key Responsibilities:

 Lead 360 PR & Communication Strategy

Develop and deliver PR strategy encompassing Digital, Social, PR & Brand Partnerships and commercials. Take lead in implementing the content creation with influencers, celebrities, and key media. Build 360 media channel plan across paid, owned and earned channels and manage locally owned planform (FB, IG, YT etc)Oversees and orchestrates brands’ digital marketing, social media and paid media activities to create a consumer focused and consistent brand experienceCreate a strategic seeding plan to reinforce the local marketing launching calendar.

 

Drive Local Relevancy

Identify local consumer & Market Insight, sharing findings with Global to ensure the consistency of new campaign development with region’s needs. Drive local market prioritisation & focus (product/asset choice & adaptation/ makeup look/ exceptional local origination in alignment with global)

Lead Paid Media and Manage Agency

Media planning, Optimize the budget and identify where and how to invest. (Sales forecast, price strategy, profitability of the brand, P&L etc)Manage Budgets on a monthly basis: track and undertake responsibility of the monthly budget management. Media Publicity: Strengthen the media publicity activities (product placement, tie-up, and editorial pitch) and build/maintain close relations with top-tier media. Plan and manage media tie-up/editorial contents projects, including digital viral communication through media’s account. Work closely with PR AGENCY to draft and disseminate press-release for maximum media coverage. Manage Public relations: spokesperson and ambassadors. Closely monitor media coverage and take proactive action to maintain favourable brand advocacy, identify issues related to the brand and tackle on any PR RISK. Build, develop and manage the team. And coach them and develop their marketing and communication experience and hands-on experience. Requirements

Key Selection Criteria:

Strong PR & communication experience (above +7 years) in cosmetics/luxury industryStrong planning and analytical skills with attention to detailExcellent leadership, communication, negotiations, and interpersonal skillsComfortable working in ambiguity with positive mind-set.Proficient with excel and PPT.Budget management to run finance P&L.Fluent in both English & Korean (English will be main communication language in the office)

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