Brand Manager
3주전에
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Job Title
Brand Manager (Breast Cancer)
Path
Professional
Function
Marketing
Reporting to
Oncology BUD
Direct Report (subordinate)
n/a
Overall Job Purpose:
Lead Product marketing strategy in Oncology. Build Strategy and Execute promotional activities and projects, supports marketing plans implementation across functions, in collaboration with Medical, Sales, Commercial Operations, Corporate Communications and Finance departments to drive activities supporting the team to achieve revenue and results objectives.
Key Responsibilities:
Demonstrate expertise of the breast cancer area, market trends, key thought leaders, advocacy organizations, deep market insights, and building a brand strategy across various customer segments.
Demonstrate excellence in new product launch, reimbursement expansion management and effectively manage multiple projects and priorities
Leverage primary and secondary market research and analytics critical to directing brand strategies and optimizing marketing tactics
Analyze complex problems and situations, provide logical recommendations, and lead any required action planning
Drive cross-functional product teams and key stakeholders to ensure alignment on strategy, key themes and deliverables
Ensures multichannel customer engagement strategy is applicable and rolled out
Periodically meets with key opinion leaders and manage local advisory board
Develops digital strategies for the Brand and ensure its implementation
Responsible for localization of Global projects in alignment with strategic objectives
Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with compliance guidelines
Manage annual budgets, ensuring strategic allocation of funds and monthly tracking to meet agreed spending targets
Qualification
Basic Qualifications:
Bachelor’s degree required in business or related filed required
Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles
Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required
Experience:
5-10 marketing/sales experience preferred
Oncology (esp. breast cancer) experience preferred
New product launch planning/experience preferred
Preferred Qualifications:
Ability to quickly understand and communicate all clinical data / publications to support business objectives
Strong communication skills and track record of effective and influential presentations, delivering complex messages to external and internal customers, including Senior Leadership
Strong track record of project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
Demonstrated ability to understand and anticipate customer needs (internal and/or external)
Sales experience in the pharmaceutical industry
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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