Brand Manager or Assistant Brand Manager

1개월전에


Seoul, 대한민국 HEINEKEN 풀타임

Position Title:



Brand Manager (Tiger Team)


Major Responsibilities of the Position:

Supporting the localizing adaptation of Tiger global communications & ABTL strategies, communication initiatives designed across the off-line and Inline channels to deliver sustainable market share, penetration, growth, revenue, profit and brand equity growth. Supporting the creation, execution of Tiger brand's digital communications across social media, digital media on-line to off-line channels with the aim to facilitate Tiger brand development and brand ambition. Localize & execute global campaigns or develop local driven campaigns in line with the annual brand plan from designated brand areas including holistic communication landscape set-up to effective execution. Dive into ideation or structure development for Annual Planning and Strategic Planning in line with Marketing Manager In charge of communication both internally with Sales and Trade Marketing for consistent 360 activations and externally with agencies for fluid understanding. Manage, analyze, and report budget and spending in line with total annual budget plan. Market condition (from direct market visit and market report by agencies) and consumer's insight generation (developing workshops using consumer research)

Details:

Generate relevant consumer insight for campaigns & develop creative brief in line with annual brand plan. Manage bidding and proposals with creative agencies and request digital, media & PR support while managing budget, schedules and team support. Consistently manage effective activation through communication and collaboration with Sales and Trade Marketing. Review, evaluate, analyze Marketing efficiency and Sales volume effectiveness of spending & annual plan and report to Marketing Manager

Required Skills / Competencies:

Result-oriented with fast learning and adaptability Entrepreneur mindset with ability to show strong drive in making courageous moves. Excellent project planning with the ability to manage multiple projects and stakeholders at the same time. Excellent communication, interpersonal skills and team-orientated (agency managing skills, motivate internal & external teams to create great output) Experience in holistic 360 marketing functions: execution of advertising campaign, promotion and media buying, PR/new media, digital communication planning/execution and brand activation. Keeping up with trends Leadership skills with the ability to inspire and deliver results through others Creative mind & passion to create new innovation with related department not only for brand building but also for building sales Attention to detail and passion for delivering flawless output Young at heart, highly motivated with passionate, proactive & enthusiastic attitude being a good team player Experience in various types of agency management – media/design/PR/event, etc.

Required Experience:

Brand manager experience is a must 4year university (BA) degree graduate (Marketing major preferred) Strong sensitivity to consumer insight driven communication and creativity process. Marketing experience, advantageous but not limited to for 6 years or more experience in multinational organization. Experience in other FMCG companies & marketing agency is a plus Strong command of written & spoken English (No need to be a Native speaker level, but needs to be comfortable & with experience in dealing global communication thru calls/emails) Korean & English presentation and communication skills with the ability to deal with a wide variety of individuals; junior/senior; internal/external; local/global Advanced skills in Microsoft (Excel, PowerPoint, Word)

Position Title:



Assistant Brand Manager (Tiger Team)


Major Responsibilities of the Position:

Supporting the end to end Marketing campaign planning and executions, initiate consumer communication activities, and ensure brand activation is carried out as planned. Develop local adaptation/interpretation of Global campaign (with proper level of reflecting Market understanding and consumer insight). Research and evaluate competitor marketing activities Design media plan with 3rd party agencies focusing on digital channels and discover new channel opportunities. Support brand portfolio management, prepare new product introduction and manage the development of new product artwork. Manage 3rd party agencies with excellent communication skills. Deeply engage in BTL strategy setting in cooperation with Trade Marketing & Sales teams and manage activations of BTL for the brand. Execute annual ATL budget and support budget management.

Required Skills / Competencies:

  • Bachelor's degree required
  • Excellent English communication skills (no need to be a 'native level', however Speaking/Writing/Listening/Reading in English needs to be comfortable in a business setting.)
  • Around 2-3 years experience of marketing, brand management, PR, or equivalent combination of experience is preferred
  • Logical & analytical thinking, insightful issue solving skill, Willing to learn and has a positive attitude, Self-motivated & proactive & good team player
  • Excellent Interpersonal skill (Managing Agency + Internal Stakeholders / Motivate others to create great output.)
  • Multi-tasker
  • MS Office & PowerPoint skills


  • Seoul, 대한민국 HEINEKEN 풀타임

    Position Title: Brand Manager (Heineken Team) Major Responsibilities of the Position: Contribute to brand plan with innovative and unique ideas in the brand pillar of "World Class Experience" (Target consumer focused) – including Music, Sports, or other consumer experience based campaigns. Dive into ideation or structure development for Annual...


  • Seoul, 대한민국 HEINEKEN 풀타임

    Position Title: Brand Manager (Heineken Team)              Major Responsibilities of the Position:   Contribute to brand plan with innovative and unique ideas in the brand pillar of “World Class Experience” (Target consumer focused) – including Music, Sports, or other consumer experience based...

  • Brand Manager

    3주전에


    Seoul, 대한민국 Lilly 풀타임

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Brand Manager

    3주전에


    Seoul, 대한민국 Lilly 풀타임

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Brand Manager

    3 개월전에


    Seoul, 대한민국 AstraZeneca 풀타임

    Role description - Maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and...

  • Brand Manager

    3 개월전에


    Seoul, 대한민국 AstraZeneca 풀타임

    Role description - Maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and...


  • Seoul, 대한민국 Tapestry 풀타임

    Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the...


  • Seoul, 대한민국 Tapestry 풀타임

    Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the...


  • Seoul, 대한민국 Tapestry 풀타임

    Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the...


  • Seoul, 대한민국 622 GlaxoSmithKline Korea Limited 풀타임

    This role is responsible for hematology brands management by developing strategies with concrete launch readiness plan. This role will provide you the opportunity to lead a new product launch to progress your career. These responsibilities include some of the following: Key Responsibilities Launch readiness planning & Implementation Develop and...

  • HIV Brand Manager

    3 개월전에


    Seoul, 대한민국 622 GlaxoSmithKline Korea Limited 풀타임

    Position Summary As the launch of Vocabria + Rekambys (V+R), the first long-acting injectable treatment for HIV, gets closer in Korea, we are hiring HIV (Sr.) Brand Manager. As a HIV Brand Manager, you will be responsible for carrying out the V+R launch. Reporting to HIV Marketing Manager, you will strategically coordinate and lead developing V+R brand...


  • Seoul, 대한민국 622 GlaxoSmithKline Korea Limited 풀타임

    This role is responsible for hematology brands management by developing strategies with concrete launch readiness plan. This role will provide you the opportunity to lead a new product launch to progress your career. These responsibilities include some of the following: Key Responsibilities Launch readiness planning & Implementation Develop and...

  • HIV Brand Manager

    3 개월전에


    Seoul, 대한민국 622 GlaxoSmithKline Korea Limited 풀타임

    Position Summary As the launch of Vocabria + Rekambys (V+R), the first long-acting injectable treatment for HIV, gets closer in Korea, we are hiring HIV (Sr.) Brand Manager. As a HIV Brand Manager, you will be responsible for carrying out the V+R launch. Reporting to HIV Marketing Manager, you will strategically coordinate and lead developing V+R brand...


  • Seoul, 대한민국 Diageo 풀타임

    Job Description :Job Title: Brand Manager, Reserve CategoryReports to: Senior Brand Manager, ReserveLocation: Seoul, South KoreaAbout usDiageo is the world's leading premium drinks company with an outstanding collection of over 200 brands all over the world including Johnnie Walker, Guinness, Singleton and Don Julio. Our purpose – Celebrating life, every...


  • Seoul, 대한민국 Diageo 풀타임

    Job Description :Job Title: Brand Manager, Reserve CategoryReports to: Senior Brand Manager, ReserveLocation: Seoul, South KoreaAbout usDiageo is the world's leading premium drinks company with an outstanding collection of over 200 brands all over the world including Johnnie Walker, Guinness, Singleton and Don Julio. Our purpose – Celebrating life, every...


  • Seoul, 대한민국 adidas 풀타임

    PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION   Drive an effective and efficient brand activation of Running category for Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with the Global BC&BU teams.     KEY RESPONSIBILITIES: Create the local brand marketing plan and calendar based on input from country...


  • Seoul, 대한민국 adidas 풀타임

    PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION Drive an effective and efficient brand activation of Running category for Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with the Global BC&BU teams.   KEY RESPONSIBILITIES: Create the local brand marketing plan and calendar based on input from country commercial needsCreate...

  • RSV Vaccine Brand Manager

    3 개월전에


    Seoul, 대한민국 GSK 풀타임

    As the RSV Vaccine (Vx) launch gets closer in Korea, we are hiring RSV Vaccine Brand Manager role to prepare for first-in-class RSV Vaccine in Korea. This is an amazing opportunity to be part of one of the most critical brands in the next few years in GSK. As a RSV Vaccine Brand Manager, you will be responsible for carrying out the developing and executing...

  • RSV Vaccine Brand Manager

    3 개월전에


    Seoul, 대한민국 GSK 풀타임

    As the RSV Vaccine (Vx) launch gets closer in Korea, we are hiring RSV Vaccine Brand Manager role to prepare for first-in-class RSV Vaccine in Korea. This is an amazing opportunity to be part of one of the most critical brands in the next few years in GSK. As a RSV Vaccine Brand Manager, you will be responsible for carrying out the developing and executing...


  • Seoul, 대한민국 AstraZeneca 풀타임

    Role description Maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and strategy,...