Oncology (Hematology) Brand Manager
4 개월전에
This role is responsible for hematology brands management by developing strategies with concrete launch readiness plan. This role will provide you the opportunity to lead a new product launch to progress your career. These responsibilities include some of the following:
Key Responsibilities
Launch readiness planning & Implementation
Develop and execute launch readiness plan for hematology brands through a deep understanding of the customer/consumer needs and the market dynamics.
Ensure to meet the key milestones (including regulatory approval, P&R etc..) and set the basis for maximizing opportunities upon commercialization.
Establish brand plan and manage brand LCM and hematology portfolio.
Create and implement pre-launch activities.
Market intelligence
Use and interpret appropriate data /evidence to inform and/or make robust strategic and investment decisions.
Understand the patient journey and treatment pathway.
Identify potential new markets/opportunities for the hematology portfolio in conjunction with other stakeholders.
External / Internal stakeholder management
Inspire and engage cross-functional team to ensure effective and timely implementation of brand plan.
Develop and maintain effective relationships with the customers and key stakeholders to support successful commercialization and long-term strategic ambition.
Key contact with medical/external scientific associations and assists in the development and implementation of activities such as cooperation’s, events, congresses and sales meetings.
Operational plan implementation and resource management
Utilize omni-channel approach to engage customers and create a tailored customer experience.
Lead A&Ps budget allocation and ensures appropriate return on investment.
Ensure all business activities comply with the relevant Acts, legal demands, and ethical standards.
Work with sales forces
Develop brand key messages/promotional materials and sales force.
Interact closely with sales force to ensure clear understanding and implementation of marketing plans.
Basic Qualifications:
Bachelor’s degree
Minimum 5~7 years experiences in Marketing & Sales
Product launch lead experience
Strong strategic, analytical capabilities and experience
Strong ability to work collaboratively and lead in a multi‐functional environment
Proven ability to follow through projects, with a solution-oriented mindset
Fluent in spoken and written English
Preferred Qualifications:
Marketing experience in Hematology / Oncology therapeutic area
*LI-GSK
Why Us?
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK.
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