Demand Generation Manager, APAC

3 개월전에

South Korea SendBird 풀타임

Sendbird is looking for an accomplished and creative marketer to join the team in our Seoul office.  This pivotal role is responsible for supporting our lead generation and demand creation initiatives across Korea, Japan, and key markets in South East Asia. The ideal candidate will have an understanding of B2B marketing strategies, coupled with hands-on experience in either field marketing, integrated marketing, digital demand generation, sales development, or partnership marketing.  The Demand Generation Manager is responsible for developing and executing integrated Demand Generation campaigns to generate high-quality leads and expand our customer base. You will work closely with the marketing and sales organizations to align efforts and use data analytics to measure and improve performance.  You will craft targeted marketing programs to engage and nurture prospects throughout the buyer's journey, ultimately driving conversion and revenue growth. 

What You Will Do:

Plan and execute to meet regional objectives, aligned to global corporate strategy.  Campaigns will target the APAC region, specifically Korea, Japan, and Southeast Asia, tailored for channel, language, audiences,  and programs.Coordinate with the content team to create compelling assets optimized for demand generation.Run integrated campaigns including webinars, email, ads, that help the APAC region reach its pipeline objectives.Measure, report and optimize program and campaign performance and effectively and consistently communicate campaign plans, programs, and results with stakeholders at all levels across the organization.Stay up to date with industry trends, competitor activities, and emerging technologies in the communication ecosystem. Leverage market research to identify new demand generation opportunities.

Who You Are:

Minimum of 3 years of experience in demand generation, preferably within the B2B SaaS marketAble to execute successful demand generation campaigns, resulting in measurable lead generation and revenue growth.Experience in online/offline events, localized paid acquisition, and PR/brand building.Proficient in marketing automation platforms, CRM systems, and analytics tools. Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.Demonstrated ability to create engaging content for a variety of marketing channelsStrong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.Fluent in Korean, and Business level English.  Extra consideration will be given for an additional language that supports our APAC market such as Japanese, Malay, or BahasaWilling to travel within the APAC region as required.

Our KR benefits include (but are not limited to)

Silicon Valley's equity program (1-year cliff) Hybrid work policy, flexible work hoursBe Your Best Self: 3.9 million won (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, to gym memberships, to books, to fitness classes, to mental health services, to massagesSupport for home office set up such as motion desks, chairs, monitors, and AirPods Learn a Language benefit - up to 3.6 million won per year towards language lessons Weekly office lunchMonthly team building costPartial support for commuting costsFree parking at the Seolleung officeGroup insurance support that covers employees, spouses, and childrenMedical checkup support, including MRI and genetic testing - for the employee and one family memberSeven additional paid holidays in addition to annual leave (Boost leave, Birthday leave, etc.)Support for the latest work devices, such as MacBook Pro (special support options for each job position)Unlimited snack bar filled with snacks, beverages, and instant noodles every day12-week paid parental leave support (available for both mothers and fathers)Other support programs for congratulations and condolences

The Future of Work at Sendbird
Sendbird values both work efficiency and team collaboration and relationship building. For that purpose, we operate the new Future of Work system. Those who live within an hour's commute to work will go to the office twice-per-week to achieve synergy while autonomously choosing the best place and time to work together. Depending on your residence, organization, or nature of work, the frequency of attendance will be determined by consulting with the team.

What diversity and inclusion mean to us

There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

 

센드버드 서울 오피스에 합류할 실력있는 마케터를 찾고 있습니다. 본 포지션으로 합류시 한국, 일본, 그리고 동남아의 주요 시장에서 통합된 Demand 및 Lead generations 전략 실행을 주도하시게 됩니다.이상적인 후보자로, 아래 조건에만 한정하지는 않으나, B2B 마케팅 (필드마케팅, 이메일 마케팅, 디지털 마케팅, PR, Account-based Marketing: ABM etc) 에 대한 경험, 한국 외 인접 APAC 국가에서의 직간접적인 마케팅 경험, 다양한 채널 마케팅 및 Sales 팀과의 협업에 대한 깊은 이해가 있으신 분을 찾고 있습니다. 


Demand Generation Manager의 주요 목표는 영업 목표 달성을 위한 파이프라인 개발 (단기), 주요 전략적 거점 국가에 침투하기 위한 다양한 마케팅 프로그램 기획 및 실행, 글로벌과 협업하여 제품 마케팅 (Product Marketing)의 언어 및 적용을 APAC 에 맞도록 현지화, 마지막으로 위의 언급된 목표를 성공적으로 거두기 위한 캠페인을 기획 및 실행하는 역할을 담당합니다. 또한 마케팅 및 영업 조직과 긴밀하게 협업하고, 데이터 분석을 통해 성과를 측정하고 개선하는 업무를 하게 됩니다. 성공적인 마케팅 프로그램 및 캠페인의 실행으로 APAC 주요 국가에서 잠재 고객을 유치하고, 궁극적으로 센드버드의 고객이 되는 것을 돕는 역할을 주도할 것이 기대됩니다.

 

이런 일을 하실 수 있어요

회사의 글로벌 전략을 참고하는 한편, APAC 현지화에 부합하는 목표 및 계획을 세우고 실행, APAC 지역, 특히 한국, 일본, 동남아 국가를 대상으로 채널, 언어, 시청자, 프로그램에 맞춤 캠페인 진행.유관 팀과 협력하여 demand generation에 최적화된 매력적인 컨텐츠 구성.APAC 지역이 목표하는 파이프라인을 달성할 수 있도록 웨비나 및 필드이벤트, 디지털 채널을 통한 마케팅, PR, 컨텐츠 마케팅을 활용한 통합 캠페인 실행프로그램 및 캠페인 성과를 측정, 보고 및 최적화하고, 주기적으로 캠페인 계획, 프로그램 및 결과를 조직 내 모든 이해관계자에게 효과적으로 전달.업계 트렌드 및 통신 업계의 신기술에 대한 최신 정보를 파악, 시장 조사를 통해 새로운 demand generation 기회를 파악.

 

이런 분과 함께 하고 싶어요

5년 이상 demand generation 경험이 있으신 분 (B2B SaaS 시장 경험 선호)Demand generation 캠페인을 기획 및 실행하여 성공적인 lead generation과 측정 가능한 매출 성장으로 이끄는 능력이 있으신 분Product manager 및 개발자 대상 마케팅 경험이 있으신 분마케팅 자동화 플랫폼, CRM 시스템 및 분석 도구에 능숙하신 분 데이터 해석, 트렌드 파악, 데이터 중심의 의사결정을 내릴 수 있는 분석적 사고방식이 있으신 분각 마케팅 채널에 맞는 컨텐츠 제작 능력이 있으신 분여러 캠페인을 동시에 관리하고 기한을 준수하며 체계적인 프로젝트 관리 능력이 있으신 분능통한 한국어와 비즈니스 수준 영어 (추가로 일본어가능자 우대) 가능하신 분출장이 가능하신 분

 

센드버드만의 특별한 복지를 소개해요

1년뒤부터 행사가능한 실리콘밸리 최고 수준의 스톡옵션하이브리드 근무제, 유연근무제플레이스테이션, 자전거, 여행 등 자유롭게 사용할 수 있는 현금성 연간 복지포인트 약 만원설날, 추석 명절 현금성 특별 복지포인트 연간 40만원모션데스크, 의자, 모니터, 에어팟 등의 재택 근무 물품 지원 약 만원 상당영어회화, 강의 등 자유롭게 수강할 수 있는 어학 지원금 최대 연간 만원매주 1회 오피스 런치 지원매월 1회 팀 빌딩 비용 지원출퇴근 비용(교통비) 일부 지원선릉 오피스 주차 무료본인, 배우자, 자녀 모두 포함하는 단체보험 지원MRI, 유전자검사등을 포함한 1인당 40만원 상당의 건강검진 지원 - 본인 및 가족 1인법정 연차 외 7개의 휴가 추가 지급 (Boost leave, Birthday leave, etc)맥북 프로 등 최신 업무 기기 지원 (직무별 특별 지원 옵션)스낵, 음료수, 라면이 매일 가득 채워지는 무제한 스낵바12주 유급 출산 휴가 지원 (엄마, 아빠 모두가능)기타 경조사 지원 프로그램 등

그 외 다양한 이벤트와 선물: 온라인 요가, 케어패키지, 센드버디안 알아가기 20 Questions, Global Step Challenge, 퀴즈쇼 등 사람 냄새 나는 다양한 이벤트를 하고 있습니다. 센드버드만의 특별한 복지는 계속해서 발전하고 있습니다. 

The Future of Work at Sendbird
센드버드는 업무 효율성과 팀간의 협업 및 관계형성에 모두 중요한 가치를 두고 있습니다. 그 취지로 새로워진 Future of work 제도를 운영합니다. 최적의 근무 장소와 시간을 자율적으로 선택하면서도, 함께 일하는 시너지를 얻기 위해 출근 거리 1시간 이내에 거주하시는 분들은 주 2회 오피스로 출근하게 됩니다. 본인의 거주지, 근무하게 될 조직이나 업무 성격에 따라 출근 빈도는 팀과 상의하여 정합니다.

센드버드가 생각하는 다양성과 포용

위 요구사항에 % 부합하지 않으셔도 괜찮습니다. 센드버드는 모두가 배우고 성장할 수 있는 곳이기에 다양한 배경, 경험 및 기술 스택을 가진 누구든 최고의 직원이 되실 수 있다고 생각합니다. 우리는 평등한 고용 기회를 위해 다양성을 존중하고 장려하고 있습니다. 이 포지션이 여러분의 가슴을 뛰게 만든다면 지원해주세요

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