Marketing Science Partner, Korea
4주전에
Required Skills:
* Develop and deliver vertical strategies to improve client performance via changing client behaviors based on data, science, and measurement
* Conduct in-depth standard and custom ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and media
* Offer selective consultation with clients and agencies on business hypothesis to test, measurement design, and feasibility or insights interpretation
* Engage with clients and agencies to share research-based best practices and measure true business value
* Partner with sales to manage a scaled set of accounts and prioritize which clients will get servicing from the team
* Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches
* Design tests to showcase the power of good measurement using client data and Meta or third-party technology tools
Minimum Qualifications:
* Bachelor's degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology, or similar
* Direct experience independently scoping and executing research projects with clients and cross-functional stakeholders
* Experience analyzing data sets to understand patterns and provide insights
* Experience working with structured and unstructured data sets, statistical software, and data extraction tools
* Ability to communicate technical content to a general audience
* Client-facing experience, including ability to drive meetings or change through adoption of new products or research methods
Preferred Qualifications:
* Advanced degree in a quantitative field
* Experience with digital advertising for brand and DR outcomes
* Experience/Knowledge about Ad industry, ideally Digital Ad experiences
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