Director, Marketing Experimentation

4주전에


Seoul, 대한민국 Coupang 풀타임

As part of the Performance Marketing organization, Marketing Experimentation is a key leadership position implementing the development and roll out of world class performance marketing capabilities. This individual possesses a deep understanding of marketing analytics, testing, measurement and strategic insights. In addition, he has spent time within the marketing science / measurement teams of one of the big global ad publishers like Meta, Google or Amazon.

Key Roles and Responsibilities

Lead the Experimentation team providing technical expertise, road maps, workflow process management and prioritization

Champion experimentation across the biggest publishers and channels for performance marketing driving data science programs and capabilities with the objective of delivering incremental ROI on money spent

Work cross functionally with senior management across the company to drive alignment with objectives and work streams

Grow capabilities and influence of the team with constantly delivered ROI

Lead in-depth analysis and presentation of insights to various teams and drive changes in measurement and attribution

Candidate Profile

Proven track record of leading Marketing Science, Experimentation or Insights at one of the top three global publishers / platforms

Expert knowledge of advanced experimentation techniques that drive a high-volume experimentation environment

Excellent stakeholder management skills. A highly effective cross communicator in both written and verbal skills

Extensive client facing and senior leadership presentation experience

Demonstrated experience in building enterprise roadmap and working with senior leadership to drive alignment.

Experience with media budget allocation and optimization is necessary.

Expert and strong record in data management, marketing analytics, advanced statistical methods, and Machine Learning techniques.

Master's or Ph.D. degree in an analytical field is a plus (Economics, Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics)

Experience in the ad or marketing tech industry, or a market research company a plus.



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