Sport Merchandising Specialist
2 일전에
This is a key role in leading the end-to-end merchandising strategy for sport categories, driving both performance credibility and commercial growth. The position requires a deep understanding of consumer behavior, market dynamics, and global brand direction, with a focus on execution, franchise building, and category storytelling.
The ideal candidate will balance assortment planning with sell-through-oriented product lifecycle management, while fostering cross-category synergy between performance and lifestyle expressions.
The successful candidate will own the go-to-market process, from range adoption to execution readiness, ensuring alignment with global direction and local needs. They will also build assortments based on distinct consumer segments and adapt strategies across wholesale, direct-to-consumer, and team channels.
Additionally, the candidate will manage the full lifecycle of franchises, optimizing productivity, pricing integrity, and carry-over efficiency. They will align seasonal drops and storytelling with key moments, such as major tournaments and athlete partnerships, to build energy and brand presence.
The candidate will also conduct regular market assessments, including competitor benchmarking, pricing reviews, and channel performance analysis, to sharpen category strategy and ensure differentiation.
Finally, they will collaborate with other teams to amplify crossover stories and own category-level reporting on sell-through, stock health, and seasonal performance.
Requirements- Education: Bachelor degree
- Professional Experience: Minimum 4~6 years in sport and lifestyle with footwear or apparel product line building and planning experience
- Skills: Highly advanced MS Office Skills (Excel, PowerPoint), fluent business English
- Competencies: Proactive, sense of trend, teamwork, communication skills
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