Marketing Manager, Korea

3 개월전에

서울특별시, 대한민국 Charlotte Tilbury 풀타임

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

The Marketing Manager for Korea will support The Head of Marketing and Communication to elevate the brand awareness in Korea. In particular, the Marketing manager will be tasked with successfully driving new product launches and pushing growth on pillar products. Define the local brand strategy in line with the global brand positioning.

As a Marketing Manager you will be responsible for

-Lead 360 Marketing Strategy

  • Product Marketing Strategy: Develop and implement comprehensive marketing strategies tailored to the Korean market, focusing on both new launches and existing product lines. Ensure alignment with global brand guidelines while tailoring strategies to local consumer behavior and trends.
  • USP & POD Identification: Collaborate with global and regional teams to identify and articulate the Unique Selling Points (USPs) and Points of Difference (PODs) for new and key products. Ensure these are effectively communicated in all marketing and promotional activities.
  • Campaign Management: Plan, execute, and monitor marketing campaigns across multiple channels, including digital, social media, PR, and in-store. Measure and report on the effectiveness of campaigns, making data-driven decisions to optimize performance.
  • Cross-Functional Collaboration: Work closely with the sales, PR, and APAC and global multi-functional teams to ensure cohesive and consistent brand messaging across all touchpoints.
  • Budget & Performance Management: Oversee budget management, including sales forecasting, and P&L to ensure brand profitability and effective resource allocation.

-Drive Local Relevancy

  • Consumer Insight: Identify and leverage local consumer and market insights, sharing findings with global teams to ensure new campaigns resonate with regional needs.
  • Market Prioritization: Drive local market prioritization, focusing on product/asset selection, adaptation of global campaigns, and the development of exceptional locally originated content in alignment with global standards.

 

Who you will work with

·        Reporting into Head of Marketing and Communications, Korea.

·        Co-work with PR Manager, Korea

About you

·        Strong Marketing experience (above +7 years) in cosmetics/luxury industry

·        Strong planning and analytical skills with attention to detail

·        Excellent leadership, communication, negotiations, and interpersonal skills

·        Comfortable working in ambiguity with positive mine-set.

·        Proficient with excel and PPT.

·        Budget management to run finance P&L.

·        Fluent in both English & Korean (English will be main communication language in the office)

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

  • Competitive Compensation: We offer competitive compensation packages in the industry, including a base salary, performance-based bonuses.
  • Exclusive Benefits: Enjoy generous staff discounts, regular Charlotte Tilbury gifts, and additional perks such as a birthday day-off and 15 days of annual leave plus public holidays.
  • Flexibility & Inclusivity: Benefit from flexible working hours and thrive in a diverse, inclusive culture that values different backgrounds, voices, beliefs, and perspectives.
  • Career Growth: We are committed to the professional growth of our employees, offering ongoing training, career development programs, and opportunities for advancement.

 

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page

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