Marketing Manager, Korea
2 개월전에
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role
The Marketing Manager for Korea will support The Head of Marketing and Communication to elevate the brand awareness in Korea. In particular, the Marketing manager will be tasked with successfully driving new product launches and pushing growth on pillar products. Define the local brand strategy in line with the global brand positioning.
As a Marketing Manager you will be responsible for
· Lead 360 Marketing Strategy
-Define the strategic directions and marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
-Take ownership of global NPD launches and create the right angle of launching locally to build integrated, engaging consumer brand experiences locally.
-Supervise the entire development process and the respect of deadlines and monitor marketing mix strategy (IMC/360) to build integrated, engaging consumer brand experiences.
-Manage the budget (sales forecast, price strategy, the brand profitability, P&L, etc.)
· Drive Local Relevancy
-Identify local consumer & Market Insight, sharing findings with Global to ensure the consistency of new campaign development with region’s needs.
-Drive local market prioritisation & focus (product/asset choice & adaptation/ makeup look/ exceptional local origination in alignment with global)
Who you will work with
· Reporting into Head of Marketing and Communications, Korea.
· Co-work with PR Manager, Korea
About you
Strong Marketing experience (above +7 years) in cosmetics/luxury industry
Strong planning and analytical skills with attention to detail
Excellent leadership, communication, negotiations, and interpersonal skills
Comfortable working in ambiguity with positive mine-set.
Proficient with excel and PPT.
Budget management to run finance P&L.
Fluent in both English & Korean
(English will be main communication language in the office)
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
· Generous staff discount
· Regular Charlotte Tilbury gifts (by quarterly)
· Amazing Magic Discount in retail stores
· Birthday day-off
· 16 days annual leave plus public holidays
· Supplementary medical insurance
· Flexible working hours and diversity culture & environment
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page
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