VC Trade Marketing Manager
2 개월전에
Alcon are one of Korea ‘Top Employer’s’ and are the market leader in eye care globally, helping people see better through advanced surgical and vision care products and if you want to help make a difference then please join us
Major Accountabilities
Leads and develops both short/long-term channel strategies and tactics by brand, ensuring alignment with Marketing strategies and objectives. Designs and implements channel-specific promotions/events that support overall business targets and objectives. Identifies and Reports opportunities or challenges based on key insights by analysing monthly Sales/Share/Price metrics by channel. Maintain vigilance to respond promptly to competitor promotions, events, and activities, particularly within top key retail chains, in close coordination with KAMs. Drives Joint Business Planning (JBP) with top 3 key chains, collaborating closely with KAM to ensure successful execution. Develop POSMs and promotional visuals (in-store and online), ensuring clear messaging, strong visual impact, brand consistency, and compliance. Manages communication with sales, cross functional, regional, and international teams to deliver the business goals by driving stakeholders to common objectives. Effectively allocate resources according to annual budget. Efficient, timely and accurate reporting of sales and marketing reports. Manages external agencies (Design and others). Comply with all legal, regulatory, and ethical business requirements in executing the assigned roles and responsibilities as defined in the local regulation and the Corporate procedure.Ideal Background
Education (Minimum/Preferred):Minimum: B.A. degree in Business or related field Languages: Fluent in both English and Korean Experience (Minimum/Preferred):
Minimum: 5~10 years of Trade Marketing experience
Preferred: Marketing and/or Trade Marketing experience in multi-national FMCG/ CL industry.
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