Consumer & Shopper Insights & Analytics Manager
1개월전에
Job Title
Consumer & Shopper Insights & Analytics Manager
Job Description
• Business: Personal Health
• Function: Personal Health JAPAC Consumer Marketing & Direct
• Job Title: Consumer & Shopper Insights & Analytics Manager
• Location: Seoul, Korea
Job Summary
At Philips, we strive to put the consumer at the heart of all that we do.
As the Consumer & Shopper Insights and Analytics Manager, your role is responsible for leading consumer research and business data analyses to derive actionable insights for the Philips Personal Health business to impact with care in the market, and win with consumers through superior propositions and presence in market.
Working with both external and internal partners including colleagues within the JAPAC Insights team, you will manage research and analytics projects for your respective districts to deeply understand our consumers and their experience journey, uncovering any unmet needs along the way that we could address with our brand and products.
The insights you generate will contribute to the choices made in the strategic planning process and execution in the business i.e. sales and business management, product portfolio, pricing, distribution channels, end-to-end marketing funnel including brand communications, media investments, campaign planning and performance tracking.
Requirements
Based in South Korea, and fluent in Korean at native competency; but expected to lead consumer insights for both Korea and ANZ markets, with selected cross-functional responsibilities across JAPAC At least Bachelors Degree in business or marketing-related field of study, or demonstrated professional experience At least 5-7 years' experience in market and consumer insights with an agency and/or client organization, ideally from consumer goods industries Strong functional capabilities and experience:Consumer and market intelligence:Well-versed in multiple research methodologies - qualitative, quantitative, cultural/ ethnography, semiotics, social listening etc. to recommend the most appropriate solutions to better answer business needs and challengesExperience collaborating and managing partnerships with internal and external data/ research providersPossesses professional understanding of statistical methods and quantitative analysis for effective management of research projectsKeen interest in identifying growth opportunities and consumer/ market trendsBusiness intelligence:Market shares reporting and forecasting (e.g. Nielsen, GfK)Brand equity and marketing funnelCompetitor analysisCampaign performance analyticsWorking knowledge of marketing strategies and executions (omnichannel)Experience with e-comm platform sales and/or online media analytics would be a bonus Strong business partnering skills, with key stakeholder interfaces as follows:Reporting into JAPAC Consumer & Shopper Insights and Analytics LeadWorking in cooperation with other CSIA Managers in the team, with different geographical coverage and functional ownershipInternal stakeholdersMarketing and sales teamsDigital and Media teamsGlobal Consumer Insights and Commercial Analytics teamsExternal partnersResearch agency and media agency partnersE-comm platform partners Required technical skills & competencies:Ability to synthesize large quantities of data and descriptive information across multiple sourcesStrong analytical and storytelling skills to bring to life insights beyond data points and factsStrong project management skills to lead and own research and analytics projectsStakeholder management and experience working cross-functionally and geographically, ideally with some experience across JAPAC markets beyond KoreaProficient at Microsoft Excel and PowerPoint is expected to be a givenWorking knowledge of a statistical program (e.g. SPSS or R) and/or programming language would be a bonus보훈 대상자 가점 채용 및 장애인 우대 채용
[ About Philips]
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .
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