Marketing Specialist
4주전에
Position summary:
This position aims to support and conduct Mako marketing activities in building and executing strategic marketing programs for all Mako SmartRobotics portfolio. Including Medical education programs, Annual marketing plan, Patient marketing programs, to grow sustainably in a profitable way.
In addition, this position focuses on reinforcing Stryker branding and engagement with KOLs.
Essential duties & responsibilities: (detailed description)
Collaborate to achieve sales target and gain market share, set up marketing plan for product promotion strategy to drive product growth and market expansion Develop and execute PR/Patient marketing programs for Mako collaborating PMs and handling agency Support and execute valued-added MedEd programs including certification course/TPEC/Conferences for customer engagement in compliance guide(KMDIA regulations) Manage MedEd-related inventory management, incl., surgical instruments, disposables and other goods Marketing tools and collaterals development and management Close communication with sales and MPSs(product specialist) to develop and deploy effective marketing plans Support Market analysis and data management to understand market dynamics and capture core insight Have good knowledge about product features and benefits and well understanding on market key competitors and their relative strengths/weaknesses Budget management: NA, CER, and samples etc for timely payment Project tacker and KPI monitoringEducation & special trainings:
Bachelor's degree in marketing, business, or related field preferredQualifications & experience:
2+ years of experience in marketing Proficiency in utilizing Microsoft Office products (PowerPoint, Outlook, Excel, Word, etc.) A strong commercial mindset Eagerness to assist internal and external customers Organizational and time management skills English communication skill preferred Travel Percentage: 30%-
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