Marketing Specialist
2 개월전에
What will you do?
Implement marketing programs and expand customer touchpoint targeting segments that drive demand generation, pipeline health, and new contacts in these segments including the development go-to-market strategy for new product launches (NPIs). Understand customer buying behaviors on our eCommerce sites and draw insight and recommendations for business expansion via digital channel Digital marketing planning & execution in collaboration with the product marketing team and defining & developing a digital strategy through a detailed assessment of related market Improve and optimize digital marketing process and efficiency based on the insights from analysis on end-to-end customer experience. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans. Digital Marketing (SEO/SEM/E-blast, Social Media, DisplayAD) with good understanding of digital platform to develop marketing programs to generate demands Development of collaborative relationships with internal and external partners (Collaboration with cross divisions) Increase Brand Awareness & related marketing activities and implement marketing projects with Sales Teams.
How will you get there?
Knowledge, Skills, Abilities
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
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